Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Branding 370

Branding Brand SEO Engineering 370

Cision

JULY 7, 2016

Every day, people both online and offline are talking about your brand. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. You need to know what people are saying and how they feel about your brand. You need to have something to measure against.

Measurement 174

Measurement Branding Brand Analysis 174

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. This is how you build and maintain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. How does this relate to PESTLE analysis?

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.” My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

DECEMBER 1, 2021

Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform. Getting to ROI through business impact measurement. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications.

How To 397

How To Media Software Analytics 397

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Who is Influencing the Influencer? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. This is where measuring the sentiment of coverage becomes really useful. So where do you start? What Are Your Needs?

Analysis 156

Analysis Measurement Government Examples 156

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Get Over Analysis Paralysis. Here’s a starting point for your measurement activities.

Measurement 200

Measurement Analytics Google Data 200

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Start with situation analysis and research. Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Sara Eberle.

How To 396

How To Measurement Writing Data 396

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. NEO analysis helps us understand where IFAW can truly stand out. Global Marketing Strategy, IFAW.

Media 370

Media Comparison Software Enterprise 370

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. This use is not just about measuring success, it is also to inform strategy. Don’t let your brand miss out! A Guest Post By Kelly Byrd, PR Engineer, AirPR.

Data 146

Data How To Big Data Engineering 146

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Awario

MAY 4, 2022

If you’re familiar with competitive analysis, you know about Share of Voice. This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’.

Measurement 142

Measurement Comparison Tools Analysis 142

NewsWhip

APRIL 7, 2022

These changes, while valuable, have also produced various challenges for brands and those who manage them. . Brands are capable of making an impact, and being impacted from the real-time sharing of news. If brands are to compete with the speed of today then they need the ability to monitor the news as it’s actually happening.

Analysis 158

Analysis How To Media Retail 158

Agility PR Solutions

OCTOBER 15, 2020

Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively.

Measurement 179

Measurement Branding Brand Publicity 179

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

Enterprise 307

Enterprise Media Analytics Analysis 307

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Here in the third decade of the 21st century, analysis and insights are commonplace.

Measurement 150

Measurement Analysis Data Blogging 150

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370