Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Technology 172

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . NEO analysis helps us understand where IFAW can truly stand out. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Manual media research.

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SEO Analysis Meeting Travel 333

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Branding Brand Media 195

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign.

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Analysis Measurement Government Examples 156

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. Finally, having outreach and campaign management tools at your fingertips makes a big difference if you want to optimize your PR workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. Reader Engagement helps you identify which stories, publications, and authors drive the highest interaction with your content, and report data-driven brand engagement to your executive team. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. Reader Engagement helps you identify which stories, publications, and authors drive the highest interaction with your content, and report data-driven brand engagement to your executive team. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. This allows for precise targeting and resonant messaging.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

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ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. CNN Reliable Sources. Our own Chris Harihar has been featured in a few issues for his commentary!

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Retail Healthcare Crisis Management Social Media 320

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Sara Eberle.

How To 396

How To Measurement Writing Data 396

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. Most sentiment analysis tools (both paid and free) work in a similar manner.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

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Software Comparison Media System 0

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Branding Brand 202

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. Analysis: A 19% difference is a pretty wide gap.

Technology 125

Technology Study Communications Survey 125

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Start with situation analysis and research. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 130

Technology Customer Service Software How To 130

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 140

Analysis Tools Software SMB 140

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. However, the publication reach of articles that drove website actions was 25.1%

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal. Track Results and Establish Takeaways.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Flack's Revenge

MARCH 9, 2021

To Brand or Not to Brand. Some companies use brands, i.e. trademarkable names, and others, more general terms. There are tradeoffs regarding branded names vs. generic labels. This NY Times article explains how a brand name becomes generic. Sure, it starts with great technology, of the proverbial disruptive variety.

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Case Study Marketing Software Technology 266

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

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Examples Consumer Software Analysis 293

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Our analysis runs from May 15th of last year to May 14th of this year. Top technology content.

Technology 97

Technology Analysis Privacy Facebook 97

Sword and the Script

NOVEMBER 12, 2024

When we get down to the fundamentals of psychology around marketing and PR for technology products and SaaS software isn’t different politics. People have strong views about brands, features, benefits, trends, challenges – and the role of marketing and PR is to shape those, and either strengthen them or change them.

Marketing 200

Marketing Software Training B2B 200

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Agility PR Solutions

JULY 6, 2020

Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce. As we […].

Branding 158

Branding Brand Technology Analysis 158

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. PR research, analysis and evaluation are more accessible than ever!

Measurement 186

Measurement Communications Analysis Data 186