Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

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Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 73

Survey Trends Communications Storytelling 73

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. A persona is an analysis of someone’s interests, buying habits, demographics and that of their closest family and friends. What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?

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Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Creating consistent, interest-generating content is challenging. The key phrase is “similar businesses.”

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Data How To Retail Ethics 120

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

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Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

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Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

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ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

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Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

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Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Cision

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. That opens up an earned media opportunity for communicators, because journalists still rank news releases as one of their most valuable resources, in this environment of cutbacks. Companies have a story to tell, and the media needs to tell a story.

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Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now.

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Social Media Study Blogging Company 118

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). And, I’m looking for insights and analysis from people who have been in the business a while. People with marketing chops. People who have been in digital marketing longer than a couple years. They provide thoughtful analysis. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Pull data or facts and create an infographic.

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How To Data Community Groups 125

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

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Content Marketing Infographics Insurance Insurance 111

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams. The result?

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How To Software System Employee 60

Waxing UnLyrical

AUGUST 17, 2016

The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

Measurement 40

Measurement Infographics Tools Data 40

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. Let’s examine an example.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Make Predictions From Social Polling. What’s a social poll?

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