Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Branding Brand 202

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Agility PR Solutions

OCTOBER 27, 2020

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. Yet, according to Smart Insights, digital PR and social media research they conducted earlier this year before the pandemic showed that […].

Trends 162

Trends Marketing Digital PR Consumer 162

Agility PR Solutions

JULY 7, 2022

In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR. On the back of Covid-19’s push for digitalization, PR professionals of today […].

Pitching 161

Pitching Technology Digital PR Consumer 161

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies.

Social Media 130

Social Media Measurement Tools Crisis Management 130

Buzzstream

SEPTEMBER 3, 2024

According to Rich DeMuro, Tech Reporter for KTLA Los Angeles , the perfect pitch contains “ stories that are sellable to my audience of consumer folks – regular people like moms and older folks – that will make life better, easier, and most of all – stuff that is readily available and affordable.”

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Freedom of Information Requests are a time consuming but worthwhile way of getting primary data on a topic. Here’s a tutorial on the basics of sentiment analysis using Python.

Data 115

Data Google Trends Survey 115

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. And so I spent, six, seven years essentially marketing consumer financial products. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

AUGUST 16, 2024

You may already know your target publications based on a competitor analysis or stakeholder requests. For instance, if I was looking to identify journalists who covered consumer affairs, I might use a search query like this: Then click on the People tag, scroll through to each of these journalists, and measure their fit.

How To 115

How To Pitching Tourism Google 115

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center.

Measurement 78

Measurement Publicity Television Analytics 78

Prohibition

JANUARY 31, 2023

Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them. Competitor analysis Not only can you use social listening to track your brands sector, you can also use it to keep an eye on your competitors.

How To 62

How To Analysis Comparison B2C 62

Buzzstream

MAY 9, 2018

This analysis showed that although replies might be similar for two outreach types, actual placement rates differ significantly. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. First, to clarify what we mean by “outreach” vs. “organic” links.

Data 120

Data SEO Groups Pitching 120

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. gaining coverage for an analysis of Strictly Come Dancing might be all well and good, but this won’t help your relevant ranking performance targeting ‘cheap holidays’. For example. Reddit is my platform of choice.

SEO 71

SEO Film Reddit Video 71

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A PR Agency’s 6 Steps To A Holistic Product Launch. Tease the Product. reach across Instagram.

Product Launch 59

Product Launch Consumer Agency Film 59

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. And that’s really the game with digital PR a lot of the time.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A PR Agency’s 6 Steps To A Holistic Product Launch. Tease the Product. reach across Instagram.

Product Launch 52

Product Launch Consumer Agency Film 52

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. You may go well over 1,000 words for data-driven reports because you include critical takeaways with an analysis of each. You get the idea.

Examples 62

Examples Product Launch Data Report 62

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

APRIL 25, 2024

For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. It may seem time-consuming, but in our case, I’m happy I did it because most of the sites that I initially pulled in weren’t viable options.

Branding 62

Branding Brand How To SEO 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Traffic Above 5,000 Organic Searches Per Month I set the bar at 5k monthly searches in my guest post site analysis. Is this a time-consuming process?

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

Buzzstream

DECEMBER 6, 2024

However, based on our analysis of thousands of tweets, except for #prrequests, most media requests on X were from UK-based journalists. Dan told me, “Request sectors tend towards lifestyle, health, culture, and real-life – so consumer PRs may find the service more valuable than B2B PRs. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

MARCH 18, 2025

Trends , market analysis , and even interactive tools or calculators can attract passive links. So, even if I only get 10 links, my cost per link for this strategy is $420, which aligns with the price of a digital PR link based on our survey. For our State of Digital PR survey, I used Infogram. (I

Transportation 62

Transportation How To Survey Data 62

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

Media 77

Media SEO Pitching Digital PR 77