5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Regular reputation audits help identify potential vulnerabilities before they become liabilities.

Reputation 78

Reputation Brand Branding Crisis 78

Agility PR Solutions

OCTOBER 25, 2021

The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Nowadays consumers want more than just low prices, and they want businesses […].

Corporate 154

Corporate How To Ethics Consumer 154

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195

Brand Branding How To Reputation 195

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.

Examples 104

Examples Brand Branding How To 104

Ethical Voices

MAY 18, 2023

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets.

Ethics 83

Ethics Reddit Energy Advertising 83

Stephen Waddington

JULY 1, 2021

Consumer trust is often overlooked in the race to innovate with data and digital technologies, The Organisation for the Review of Care and Health Apps (ORCHA) found that only one in five health and wellbeing apps meets clinical standards and ensures the integrity of patient data. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Corporate 195

Corporate Reputation Brand Branding 195

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Cision

APRIL 19, 2016

Most brands want to build trust with their consumers, the foundation for any relationship. Thus, brands need to individualize efforts, forming more personal relationships with individual consumers. And, they have to earn their consumers’ trust. So the goal of all brands is to connect the dots and integrate for maximum results.

Ethics 120

Ethics Consumer Groups Leadership 120

Sword and the Script

OCTOBER 15, 2024

no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor. These filters resulted in a report that covered six large language models (LLMs), 104 vendors covering generative AI use cases across five areas: writing (16); research (10); analysis (17); design (31); and ideation (30).

Report 142

Report Marketing Analysis Tools 142

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 96

Ethics Advertising Advertising Analysis 96

Sword and the Script

DECEMBER 14, 2021

Respondents to the survey took several sales-oriented actions after consuming quality thought leadership: 42% “invited the organization to bid on a project (when that firm was not in their original consideration set).”. After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases.

Marketing 106

Marketing Survey B2B Government 106

The Hoyt Organization

JULY 22, 2024

A social media presence lets your C-suite stay close to consumers, build relations, and establish themselves as market leaders. Moreover, as consumers demand more transparency and authenticity, having your C-suite build personal brands can benefit your company.

Media 83

Media Training Ethics Media Training 83

5W PR

SEPTEMBER 6, 2023

Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers. It encapsulates the essence of the brand’s unique value proposition, differentiation, and the benefits it offers to consumers.

Brand 78

Brand Branding Marketing Ethics 78

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Social media listening and network analysis is used to understand the resonance, relevance and reach of influencers for a campaign. #11 It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

NewsWhip

NOVEMBER 15, 2023

Enhanced digests add to our automated We know how important regular insights are to our users — they already receive more than 230,000 email digests and alerts per month, so we know all about their need to have easy-to-consume information available at speed, in a format that suits both them and their stakeholders. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Web 97

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. B2B prospects consume 11 or more pieces of vendor content. (Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 183

Survey Marketing B2B Study 183

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes. The fall has also come at high velocity.

Ethics 98

Ethics Employee Crisis Internal 98

Prohibition

SEPTEMBER 26, 2024

Streamlining Relationships: Automating Influencer Management For many brands, managing relationships with multiple influencers can be time-consuming and very admin heavy. Diving Deep: AI-Powered Campaign Analysis AI in influencer marketing shines in its ability to analyse campaign data.

Brand 62

Brand Branding Marketing Ethics 62

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 82

Agency Publicity Ethics Analysis 82

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Media Analysis 62

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? As consumers of information need to understand that.

Ethics 82

Ethics Data Crisis Apparel 82

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. These could be survey design, analysis of datasets, content production, or pitching.

Tools 98

Tools Writing Pitching Web 98

Prakkypedia

NOVEMBER 5, 2017

An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Described as “Australia’s leading forum for media analysis and comment” it airs on Monday evenings but of course can be found on ABC iView and has good social media channels.

Media 76

Media Journalism Radio Print 76

Sword and the Script

SEPTEMBER 7, 2021

I found the acquisition interesting because I see an opportunity to marry some simplified versions of backlink and keyword analysis tools to PR – something the incumbent vendors should have been doing 10 years ago. The company was acquired by the SEO tool SEMrush in late 2020. Print circulation drops again. Beyond Bylines ).

Software 91

Software Print Tools SEO 91

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. Thankfully however, the preceding ads were exceptions.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

Mindful Marketing

DECEMBER 4, 2022

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. The scrutiny of consumers should be different for any financial services marketing than for other products.”

Financial 81

Financial Banking Consumer Ethics 81

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 77

Technology Training Data Consumer 77

Sword and the Script

SEPTEMBER 14, 2022

Perhaps this is a matter of PR ethics , but I’d like to believe it is more of a matter of due diligence. It also means learning new skills, such as identifying deep fakes,” as Karen Swim of Words For Hire , LLC and Solo PR Pro noted in her analysis of the survey data. This isn’t just limited to algorithms either. “It

Survey 99

Survey Communications Media Engineering 99

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. My analysis is biased, but I would put my telephone pole removal example in the harmless category.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87