NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.

Examples 104

Examples Branding Brand How To 104

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Stand out among your competitors by having access to sentiment analysis, audience numbers, publicity values. Consumers are attracted to making purchases from dependable brands. Share Tweet Share.

Viral 70

Viral Radio Media Sports 70

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call. Still, many marketers find it fascinating.

Consumer 81

Consumer Marketing Television Viral 81

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Branding 133

Branding Brand Film Insurance 133

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Viral 104

Viral Community Nonprofit Social Media 104

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. About data: Analysis answers the question, “What happened?” So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs.

Report 135

Report Mobile Pinterest Conference 135

Cision

OCTOBER 16, 2017

So, I think what will end up happening is, I think, a good healthy mix on the recruiting side is to say, “I am going to hire some people who really come more from that storytelling background and I’m going to get someone who kind of has a little bit more of that analysis background,” and kind of get those complementary skill sets working.

Media 202

Media Storytelling Technology Data 202

Buzzstream

NOVEMBER 21, 2024

Iona Townsley of PR consultancy Heroine and Annie Shortland of BuiltVisible compile hundreds of campaigns each month broken up by industry: For someone like me, finding campaign examples to include in posts or for inspiration is always a time-consuming process. The feature I love that The Grapevine team does is their year-end report.

Digital PR 62

Digital PR SEO Web Resources 62

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. It’s never been easier to conduct a qualitative or quantitative analysis. According to Forrester, a one-minute video is worth 1.8 million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Twitter Print 120

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Branding 60

Branding Brand B2C B2B 60

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. According to CNN, the approach paid off at the box office with a gross of over $1.5 He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Agility PR is a media monitoring and analysis software that helps PR pros with their daily workflow.

Print 104

Print Tools Software Media 104

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. Is that the kind of analysis that-. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Konnect Agency

JANUARY 17, 2020

As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions. However, Facebook’s recent removal of likes signals the need for brands to delve beyond surface-level data and dig deeper into inspiring an emotional response and encouraging consumers to take action.

Social Media 87

Social Media Trends Media Instagram 87

5W PR

MAY 18, 2018

Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. Consumers love to be part of the next big thing – whether it’s taking part in a competition or taking a picture of themselves with a celebrity or trending product.

Company 96

Company Marketing Social Media Analytics 96

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. While influencer agency services can be expensive, it’s important to do a cost-benefit analysis of using these services and the potential performance of the resulting campaign or campaigns.

Agency 74

Agency Marketing Analysis Viral 74

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Branding 78

Branding Brand Data Viral 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Campaign analysis Social listening can be a really powerful tool to report on key metrics for your campaign.

How To 62

How To Analysis Comparison B2C 62

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. My analysis is biased, but I would put my telephone pole removal example in the harmless category.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Competitor Analysis. As a result of the digital revolution, the public is more able to participate than ever before.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

DECEMBER 4, 2019

And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” . More customer stories.

Case Study 78

Case Study Analytics Data Reputation 78

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. And so I spent, six, seven years essentially marketing consumer financial products. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings.

Internal 118

Internal International Insurance Insurance 118

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 64

Google Digital PR Mobile SEO 64

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! This is big news in how your coverage is found, viewed and consumed online. It’s easy to produce similar campaigns each year and a challenge to find time to learn. Get up to date here.

Tools 137

Tools Publicity SEO Measurement 137

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. Let’s use setting goals and KPIs for now.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. However, per Neuro-Insight’s analysis, it ranked in the top 1 percent for long-term memory encoding.

Storytelling 52

Storytelling Examples Branding Brand 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60