Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

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Content Marketing Branding Brand Marketing 174

Agility PR Solutions

OCTOBER 11, 2020

And to do so, one of the critical ways to keep your marketing strategies on the track is using content marketing. In just a few years, content marketing strategies have gained massive popularity because around 60 percent of marketers spend vast […].

Content Marketing 174

Content Marketing Marketing Strategy Analysis 174

Agility PR Solutions

AUGUST 24, 2022

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. The purpose of both public relations and content marketing is to generate a compelling […]. That being said, most companies typically focus on them separately.

Content Marketing 172

Content Marketing How To Marketing Publicity 172

Agility PR Solutions

SEPTEMBER 20, 2021

“Content is king” is one of the most popular phrases in content marketing. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. The post 4 ways to use content marketing to boost conversions and sales appeared first on Agility PR Solutions.

Content Marketing 174

Content Marketing Marketing Analysis Publicity 174

Agility PR Solutions

JANUARY 11, 2022

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. Fortunately, some tricks can help brands create content that delivers results. The post 8 types of visuals your content marketing strategy needs in 2022 and beyond appeared first on Agility PR Solutions.

Content Marketing 183

Content Marketing Strategy Marketing Branding 183

Contently - Strategy

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

Content Marketing 142

Content Marketing SEO B2B Tools 142

Agility PR Solutions

MARCH 1, 2020

Though any successful marketer will assure you […]. The post 5 reasons why word choice matters in content marketing appeared first on Agility PR Solutions. Perhaps this is most evident in the way in which brand leaders treat individual words.

Content Marketing 168

Content Marketing Marketing Branding Brand 168

Agility PR Solutions

SEPTEMBER 13, 2021

Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […].

Content Marketing 173

Content Marketing Marketing Strategy How To 173

Agility PR Solutions

MARCH 6, 2022

If you’re looking to improve your PR strategy, you should consider using content marketing as a foundation. Content marketing can help you attract attention from the media, build relationships with key influencers, and more.

Content Marketing 174

Content Marketing Strategy Marketing Media 174

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Agility PR Solutions

AUGUST 11, 2021

Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content marketing.

Content Marketing 158

Content Marketing Marketing Strategy Analysis 158

Agility PR Solutions

NOVEMBER 18, 2018

The world of content marketing is changing rapidly. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. One thing’s for sure: content marketing […].

Content Marketing 141

Content Marketing Trends Marketing Creativity 141

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Albane Flamant, Marketing Manager, US, Talkwalker. Platforms had trouble understanding all the small nuances of language!

Training 399

Training Video Analysis Data 399

Agility PR Solutions

JUNE 23, 2022

That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage with brands we love.

Content Marketing 135

Content Marketing Marketing Branding Brand 135

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.

Content Marketing 122

Content Marketing How To Marketing Leadership 122

Agility PR Solutions

JUNE 27, 2021

In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. Almost every […].

Content Marketing 151

Content Marketing Trends Marketing Report 151

Agility PR Solutions

AUGUST 26, 2021

COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. The post 5 ways to adapt content marketing in the age of COVID-19 appeared first on Agility PR Solutions.

Content Marketing 156

Content Marketing Marketing Analysis Publicity 156

Agility PR Solutions

MARCH 31, 2021

The COVID-19 pandemic has placed both content marketers and PR professionals in an awkward position. Creating marketing or PR content that ignores the coronavirus is virtually impossible; the impact it’s had on humanity is simply too significant.

Content Marketing 158

Content Marketing Marketing Analysis Publicity 158

Agility PR Solutions

AUGUST 21, 2022

In this brave new world, content marketing is more important for businesses than […]. The post Content marketing in the metaverse: How does it work? appeared first on Agility PR Solutions.

Content Marketing 138

Content Marketing Marketing Communications Analysis 138

Agility PR Solutions

SEPTEMBER 29, 2021

In marketing content, precision is a fool’s errand. PAN’s Eighth Annual Content Fitness Report features five key insights about the state […]. The post Content marketing is hard. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth.

Content Marketing 151

Content Marketing Marketing Consumer Report 151

Agility PR Solutions

OCTOBER 27, 2021

The post How web design impacts content marketing in the post-COVID era appeared first on Agility PR Solutions. After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No aspect of life went on uninterrupted. Lives and livelihoods were, […].

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Web Content Marketing Marketing Technology 148

Agility PR Solutions

NOVEMBER 9, 2020

Do you have a well-documented and defined content marketing process that you and your team diligently follow? You may have a loosely-defined system in place, but not a well-defined content marketing process. For most of you, the answer is probably no. But, why does it matter?

Content Marketing 142

Content Marketing How To Marketing System 142

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 129

SEO Content Marketing Marketing Software 129

Cision

AUGUST 23, 2017

One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. However, for better results, you should use a blend of free and paid sentiment analysis tools. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

OCTOBER 3, 2024

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

SEO 87

SEO Content Marketing B2B Tools 87

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. Try our services.

Content Marketing 89

Content Marketing Marketing Analysis Survey 89

Agility PR Solutions

APRIL 19, 2020

What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. The post 9 content marketing KPIs that predict your campaign’s success appeared first on Agility PR Solutions. So, let’s take a quick look at the […].

Content Marketing 107

Content Marketing Handbook Marketing Strategy 107

Cision

MAY 3, 2016

We pulled four insights from our analysis to highlight how real-time content can benefit your brand: 1. Cision monitored the news media and social conversations around the dinner to find out how leading brands engaged online. Catch the social wave by acting fast. Tomorrow is too late.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. In the next section, let’s go over what you can do to scale your content program and align your teams.

Content Marketing 93

Content Marketing How To Marketing Banking 93

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. To make an impact, content needs to shine. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 111

Healthcare Content Marketing Industry Trends 111