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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318
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3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.

Trends 151
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FutureM and INBOUND: The SHIFT Report

Shift Communications

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. About data: Analysis answers the question, “What happened?” It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat.

Report 135
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Track Twitter Mentions Like a Pro in 2025

Prowly

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104
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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Branding 133
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Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?" And a viral hit. Make a Connection Big successes like the pitches above require a connection between a smart strategy and a creative execution of that strategy. The execution is dead simple.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023. No category was left untouched. He’s just Ken.”

Film 130