Making The Case for Excluding Jargon From Crisis Communication
Melissa Agnes
AUGUST 6, 2014
Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Then we have jargon.
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