Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” At the same time, the words vendors use have shifted.

Media Relations 146

Media Relations Media Print Software 146

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Or proprietary tech.

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Second, the platform is built on modern technology.

Tools 156

Tools Media Software Analysis 156

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Essentially, it does the analysis for you, so you can spend more time on strategy.

Technology 65

Technology Marketing Tools Google 65

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Cision

NOVEMBER 17, 2016

The technology is changing, as are the ways that readers receive information. Investigative journalists today are generally very accomplished in the use and analysis of data and gathering information online. If you could abolish one piece of modern technology, which would it be and why? Automated customer service.

Journalism 120

Journalism Film Fashion Report 120

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Community 102

Community Communications Case Study Customer Service 102

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. Services vary between basic queries to complex search strings.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 135

Software Pitching System Analytics 135

Critical Mention

MARCH 15, 2019

Comparing mobile versus desktop users should be part of this analysis. Alexa Lemzy is the blog editor and customer service maven at TextMagic. She loves to research and write about the ways mobile technologies and mobile marketing transform modern businesses and customer experiences. Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. You may want to conduct a survey among executives, staff and customers to understand their current comfort levels. This can help drive your messaging.

Reputation 88

Reputation Financial Training Enterprise 88

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Trend Identification Trend analysis can help us to understand and decode consumer preferences and behaviours and organisations who are actively engaging with trend identification are able to optimise campaigns and boost ROI.

Social Media 62

Social Media Trends Media Analysis 62

Reputation Us

DECEMBER 5, 2018

The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation).

Banking 60

Banking Insurance Insurance Policies 60

Communications Conversations

FEBRUARY 6, 2019

4: Analysis remains a key attribute missing in social media marketer’s tool chest. But, I think what’s behind it is the complete lack of analysis among a big segment of marketers. Almost 9 in 10 companies use some form of third-party tool or technology to manage social media. This chart wreaks of this.

Report 76

Report Analysis Video Instagram 76

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. You may want to conduct a survey among executives, staff and customers to understand their current comfort levels. This can help drive your messaging.

Reputation 78

Reputation Financial Training Enterprise 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Social listening and analysis of news coverage on these sources will become more important to brands as they carry more weight in the trust barometer.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

PR 20/20

DECEMBER 20, 2018

Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign. What’s our customer service like? If we gain more business, will customer service rates suffer? Technology. Oh, technology… it’s every marketer's best friend, right?

Marketing 57

Marketing Customer Service Technology Strategy 57

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. Detailed briefing here. See item #2 here for more.

Data 86

Data Enterprise Survey Instagram 86

Wadds Inc.

DECEMBER 1, 2023

Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. The adoption rate of technology within organisations is seldom raised within the AI debate. These softer factors are hard to quantify.

Publicity 52

Publicity Insurance Insurance Education 52

Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” “If I put them on hold did that make them unhappy?” So, what’s the bottom-line?

Company 51

Company Customer Service Analytics Ethics 51

Bianchi Biz Blog

FEBRUARY 2, 2023

Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 81

Automotive Training Customer Service Data 81

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 2) TVEyes launches podcast monitoring service.

Internal 63

Internal International Data Media 63

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 97

Interviews Publicity Technology Social Media 97

Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Prohibition

DECEMBER 17, 2021

Information technology team. Making any required adjustments to the crisis response plan based on an analysis of the crisis management team’s accomplishments and shortcomings. In order for them to listen, you must take advantage of all available technologies for instantly transmitting the information. Post-Crisis Analysis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Personalized Interaction — Engage with customers personally on their accounts and yours. Superior Customer Support — Deliver exceptional social customer service.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? For example, we worked with a major publishing entity that was transitioning into a technology company. It’s not as black-and-white as hiring a community manager or outsourcing to an agency.

Community 28

Community Agency Internal International 28

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. Trusted advisors.

Marketing 41

Marketing System Technology Google 41

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Risk management is a little different in that it’s kind of held together with more statistical analysis, more history.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

JANUARY 7, 2020

sentiment analysis. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 82

Tools Comparison Media System 82

Beyond PR

OCTOBER 25, 2017

Any dashboard analysis can be filtered in real-time by an unlimited number of custom fields, by region, by medium and all other filterable data points available. We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback. That’s how easy we make earned media reporting.

Communications 73

Communications Analytics Analysis Data 73