Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Examples 60

Shift Communications

FEBRUARY 3, 2015

Presenting data that is statistically invalid and unreliable calls into question the credibility of your company, your brand, and your reputation (or that of your clients). Cutting corners in data, analysis, or insight development is when your program goes from impregnable to questionable. Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. The post Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Deirdre Breakenridge

FEBRUARY 13, 2017

Using the vast data available to public relations teams can unearth lessons for strategic development and help to create a cyclical process of analysis. This use is not just about measuring success, it is also to inform strategy. I hope you’ll agree it is!).

Data 146

Data How To Big Data Engineering 146

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Onclusive

AUGUST 15, 2017

If they’re not, the data showing what’s not working arms you with intel that can help you make better decisions moving forward. All data, whether it “makes you look good” initially or not, is valuable! Critical thinking paired with iterative analysis of PR data can help build trust between you and your executives or clients.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? How does it go wrong?

Analysis 60

Analysis How To Data Analytics 60

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. These individuals will be able to perform an accurate predictive analysis.

eBook 104

eBook Analytics Data Software 104

Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. For this, use a statistical tool/method such as multiple regression/linear analysis of variance to understand which metrics potentially drive actions. Video Impact Can Be Measured!

Video 117

Video Measurement Communications How To 117

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible. Why Texas?

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. That’s why brands should avoid featuring their name in the headline of any survey content like a press release. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Are there topics that are resonating the most within the industry? Where is the white space (i.e. Amanda Munroe. Vice President .

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JUNE 12, 2017

There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”. What’s wrong with this approach is that we try to force quantitative analysis to answer qualitative questions. No amount of quantitative data will ever answer the qualitative question, “ Why?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. You have gathered the data to defend your program, you’ve run data-driven analysis and you’re ready to create an even better PR plan for 2016.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Sentiment/tone analysis. Media training. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Owned media/messaging. Media relations. Social media management.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 86

Trends Branding Brand Analytics 86

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

OCTOBER 26, 2017

The more data-driven our marketing and communications become, the more integrated we will need to be with the office of the CDO. We will need to work with the CDO for data storage, processing, analysis, and delivery to stakeholders, especially in larger organizations.

Strategy 109

Strategy Government Data Analysis 109

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Most decision-making in this approach is based on data and this drives greater campaign successes.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? So what does SHIFT do to avoid the pitfalls?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

NOVEMBER 23, 2015

Your passion will cause you to investigate more data sources, to not take what you hear in the media at face value. How rigorous would your analysis be? If our focus is driven by passion, how can we truly focus on data we don’t care about? You must stand for your core values, and give your data a voice.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

DECEMBER 1, 2015

In the hierarchy of analytics, data is the stuff, the raw materials. Data is what’s stored in your database, crammed into your spreadsheets, cluttering up your hard drive. Analysis comes from the Greek word analein , to loosen up. Here’s a simple example of the differences among data, analysis, and insight.

Hotels 60

Hotels Analytics Analysis Data 60

Shift Communications

NOVEMBER 23, 2015

Your passion will cause you to investigate more data sources, to not take what you hear in the media at face value. How rigorous would your analysis be? If our focus is driven by passion, how can we truly focus on data we don’t care about? You must stand for your core values, and give your data a voice.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

DECEMBER 21, 2018

Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. cta] The post SHIFT Archives: The Best of Q4 Content 2018 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Not sure where to start? Lisa Zanchi. Senior Marketing Strategist.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JANUARY 5, 2015

2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Master the tools or find a partner to help you do it, because the challenges listed above will be much more manageable if you understand the data behind them. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

OCTOBER 31, 2016

Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60