Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

DECEMBER 11, 2024

Strategic AI Integration Artificial Intelligence is no longer a novelty but a fundamental PR tool. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability.

Trends 130

Trends Communications Storytelling Analytics 130

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

OCTOBER 30, 2023

Audience Analysis Knowing as much as you can about your audience has always been the key to success. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Set measurable goals and start tracking right away. Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales.

Software 155

Software Measurement B2B Training 155

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

Agility PR Solutions

SEPTEMBER 12, 2022

We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. Understanding it is vital to running any digital campaign, especially if you’re using UGC or […]. But it’s worth learning about because it is, in fact, extremely important.

Measurement 88

Measurement How To Media Digital PR 88

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 23, 2021

His analysis shows Forbes continues to earn a mindboggling 700 links a day, but its organic search traffic had plummeted by more than one-third (35%). Many of the PR media monitoring tools use domain authority as a measure of coverage quality. Is harming the site’s search results? click image for higher resolution) .

SEO 129

SEO Engineering Google Study 129

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

MAY 8, 2017

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc., Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

5W PR

MARCH 19, 2020

A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics. There are several different techniques that can be used to measure these numbers, and all of them are slightly different and employ different rules.

Publicity 97

Publicity Survey Measurement Groups 97

5W PR

OCTOBER 18, 2024

Media monitoring and analysis is another strategy companies can utilize. Next, use sentiment analysis tools to gauge the overall sentiment of mentions. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Monitor both online and offline media outlets.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

MAY 10, 2021

Proof of PR campaigns. ? Analysis. ? Proof of PR Campaigns. It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. Data Analysis. It enables PR experts to examine the cause of past trends and predict when the same may happen again.

Data 88

Data Publicity Analysis Measurement 88

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

MAY 7, 2018

Statistical Analysis and Data Mining. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Middleware and Integration Software. User Interface Design.

Study 100

Study Analytics Software Data 100

Buzzstream

SEPTEMBER 3, 2024

For example, a boilerplate for BuzzStream might look something like this: About BuzzStream BuzzStream is a premier outreach and relationship management platform tailored for digital marketers, PR professionals, and content creators who need to build authentic connections and manage large-scale outreach campaigns.

Pitching 126

Pitching How To Digital PR Data 126

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example.

SEO 71

SEO Film Reddit Video 71

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Holistic measurement is crucial. AMECSummit #measurepr.

Measurement 45

Measurement Analysis Banking Internal 45

Prohibition

NOVEMBER 7, 2023

Google Analytics – Data-Driven Insights Best for: Website traffic analysis Google analytics is a goldmine, providing lots of information on your website’s performance. You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Screaming Frog – Technical SEO Screaming Frog is an SEO tool primarily used for website crawling and analysis. Pricing: Free 15.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ).

Technology 12

Technology Company Software Marketing 12

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

AUGUST 16, 2024

You may already know your target publications based on a competitor analysis or stakeholder requests. For instance, if I was looking to identify journalists who covered consumer affairs, I might use a search query like this: Then click on the People tag, scroll through to each of these journalists, and measure their fit.

How To 62

How To Pitching Tourism Google 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Norton's Notes

APRIL 21, 2016

The article also added: “Google’s analysis of 56 case studies, carried out by a range of research partners, suggests advertisers should be allocating up to six times more of their budget to YouTube than they currently do.”. Until then I will look at the brand and use the test and measure approach before throwing away my clients funds.

YouTube 28

YouTube Advertising Advertising Television 28

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis.

How To 60

How To Software System Employee 60

The Hoffman Agency

SEPTEMBER 7, 2020

A key benefit of social media advertising is the ability to monitor campaigns as they run and make tweaks on the fly, but it’s still important to let ads run for more than a couple days to ensure that your results and analysis are accurate. Measure the results and analyze trends.

Advertising 36

Advertising Advertising B2B Facebook 36