Rock the Status Quo

SEPTEMBER 16, 2014

Some agencies are large enough to be generalists, servicing all facets of digital PR and marketing because they have teams in place to successfully deliver on that promise. Don’t be afraid to specialize and build a reputation around your sweet spot. Learn how to do your own SWOT analysis here and set SMART goals here.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. However, I have read numerous articles that online public relations or digital PR is now dead.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Media monitoring and analysis is another strategy companies can utilize.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digital PR.

SEO 118

SEO Study Google Data 118

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

Lauri Pehar Borsh

FEBRUARY 18, 2019

ANALYSIS: Are you narcissistic if you’re on social media? The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR. Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend. I found myself defending […].

Social Media 60

Social Media Brand Branding Media 60

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Embrace the power of AI to revolutionize your PR efforts! Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback.

Publicity 59

Publicity Privacy YouTube Analysis 59

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

MAY 9, 2018

This analysis showed that although replies might be similar for two outreach types, actual placement rates differ significantly. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. First, to clarify what we mean by “outreach” vs. “organic” links.

Data 120

Data SEO Groups Pitching 120

Prohibition

JANUARY 31, 2023

Competitor analysis Not only can you use social listening to track your brands sector, you can also use it to keep an eye on your competitors. This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation.

How To 62

How To Analysis Comparison B2C 62

Buzzstream

JULY 16, 2024

Like any reputable content, they inform a target audience. Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. These types of posts have many names.

Study 62

Study Pitching How To Data 62

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. With digital PR, it’s about trying out different headlines and comparing industries, countries, and different journalists. So, I wanted to know more. It’s the key. Yes, definitely.

Study 125

Study Writing Data Case Study 125

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Lauri Pehar Borsh

FEBRUARY 18, 2017

ANALYSIS: Are you narcissistic if you’re on social media? Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Prohibition

NOVEMBER 7, 2023

Google Analytics – Data-Driven Insights Best for: Website traffic analysis Google analytics is a goldmine, providing lots of information on your website’s performance. You can also filter for positive and negative sentiment as well as dates. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Screaming Frog – Technical SEO Screaming Frog is an SEO tool primarily used for website crawling and analysis. Pricing: Free 15.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic.

Strategy 59

Strategy Company Communications Construction 59

Lauri Pehar Borsh

AUGUST 18, 2015

ANALYSIS: Are you narcissistic if you’re on social media? Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

ANALYSIS: Are you narcissistic if you’re on social media? Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Develop the PR strategy and keep the PR plan updated.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Traffic Above 5,000 Organic Searches Per Month I set the bar at 5k monthly searches in my guest post site analysis. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. BuzzStream runs the analysis and pulls in over 300 potential sites.

Construction 62

Construction How To Media Google 62

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. Earned media cant go it alone anymore There’s going to be much more demand for precision and predictability in PR campaigns. Teams will need to show the data analysis behind their strategies before they launch.

Marketing 183

Marketing Content Marketing Data Pitching 183

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62