Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Integrate Email Marketing.

Strategy 120

Strategy Infographics Content Marketing Study 120

Agility PR Solutions

FEBRUARY 25, 2020

That’s how big the influencer marketing industry can become this year, according to statistics gathered by infographic design agency Milkwhale. The company’s research reported that content delivered by influencers returns 11 times the return of investment over conventional digital marketing. for each dollar spent on […].

Industry 97

Industry Infographics Marketing Agency 97

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 113

B2B Marketing Survey Software 113

Cision

JULY 13, 2016

Here’s a glimpse at what to consider when building out, or improving, your content marketing strategy: Let Goals and Audiences Guide The Way. Guesswork should not guide a content marketing strategy. That can be a combination of press releases, social media posts, influencer marketing, sponsored content and more.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content. Case in point?

B2B 88

B2B Report Survey Marketing 88

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

Marketing 78

Marketing Infographics Content Marketing Data 78

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” Don’t rely solely on ChatGPT content analysis. ” It’s unsurprising that AI leans heavily on cliches.

Analysis 52

Analysis How To Content Marketing SEO 52

Cision

APRIL 13, 2017

As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Instead of simply regurgitating those statistics and then providing commentary, I’m going to blend the two here in simple and blunt analysis. Yeah, not many.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Conclusion.

Data 120

Data How To Retail Ethics 120

Agility PR Solutions

NOVEMBER 12, 2019

And that’s especially true when it comes to your marketing program. Whether simple stock imagery or detailed infographics, visual content makes […]. The post Picture this—your ultimate guide to social media visuals appeared first on Agility PR Solutions.

Social Media 111

Social Media Infographics Media Instagram 111

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Where will Public Relations take us in 2019? Measure and Improve.

Analysis 95

Analysis Infographics International Internal 95

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 110

Content Marketing Print Analysis Data 110

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 106

Financial Industry Report Insurance 106

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Chris Lynch oversees Cision’s global marketing teams.

Branding 120

Branding Brand Media Infographics 120

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%. Last click: 27%.

B2B 62

B2B Study Marketing Survey 62

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. It’s no secret that improved access to data is changing the way marketers and communicators work. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

APRIL 26, 2022

For those in B2B marketing , that means they want those pieces to count. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. If you enjoyed this post, you might also like: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Mid funnel.

B2B 95

B2B Case Study Survey eBook 95

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Newsfile

NOVEMBER 14, 2023

pic.twitter.com/7BX9N3ZWyK — Amazon (@amazon) November 21, 2020 Deloitte: Projected Rise in Holiday Retail Sales Deloitte’s press release offers a detailed forecast of holiday retail sales, emphasizing their market analysis expertise and providing insights into upcoming consumer spending trends.

Examples 116

Examples Retail Energy Product Launch 116

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews.

Resources 103

Resources Infographics Analysis Writing 103

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. You still want to refer to your gap analysis to see what content topics and formats are fresh.

How To 111

How To Transportation Content Marketing Healthcare 111

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Much modern statistical inference is done using Beyesian analysis. You might ask what Beyes’ theorem has to do with social media communication and marketing. Looking for new ways to measure your PR efforts?

Social Media 120

Social Media Strategy Media Facebook 120

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Marketers would be wise to continue keeping their messages germane and in tune with known customer interests. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%.

Data 68

Data Telecommunications Infographics Retail 68

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML]. 2) Crutches, agile and marketing.

Creativity 63

Creativity Marketing Analytics Measurement 63

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. How to use the analysis or insights tools of social platforms. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Collaboration. Use digital dashboards.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. How to use the analysis or insights tools of social platforms. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Collaboration. Use digital dashboards.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100