Cision

JUNE 23, 2016

A persona is an analysis of someone’s interests, buying habits, demographics and that of their closest family and friends. The two teams have faced off more than 2,500 times in more than a century of play. So how do these legendary teams’ fan bases compare on Twitter? What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

Cision

DECEMBER 20, 2017

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Infographics can be especially useful because they explain complex topics with the use of visuals. Brainstorm Related Topics. If you use visuals, more people will see your content.

Industry 222

Industry How To Insurance Insurance 222

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Real Estate Analysis 69

Cision

APRIL 13, 2017

This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Onclusive

MAY 10, 2018

. “You can do a search for keywords and phrases, and you can also set up alerts so you’ll get a notification anytime a search matches the tweets and articles that journalists share on social media. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

JANUARY 11, 2017

The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average. According to the study, here are the most shared content types in order of popularity: Infographics. List posts. What posts. How to posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

Cision

JULY 13, 2016

That can be a combination of press releases, social media posts, influencer marketing, sponsored content and more. Subscription forms, email newsletters, RSS feeds and paid media all make it easy to inform audiences about additional ways your brand can solve their problems. Here’s one way to think about it.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And, for the love of God, how many more “47 tips from the top social media pros” posts do we need?

Social Media 60

Social Media Blogging How To Media 60

Presspage

NOVEMBER 6, 2017

With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Contently - Strategy

JULY 10, 2024

AI’s penchant for pattern recognition makes it highly skilled at things like calendar management, and its impressive synthesis skills mean you can whip up a dozen social media post variations from one original in seconds. Be sure to edit all AI-crafted social posts to ensure logic, flow, and an appropriate brand voice.

Analysis 52

Analysis How To Content Marketing SEO 52

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Look to see how many touches were involved and role content played in the deals you closed.

B2B 111

B2B Consumer Marketing Survey 111

Shift Communications

JANUARY 2, 2019

Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. No plan is complete until a deep analysis of the results has been performed. Iterative and ongoing analysis and reporting ensures that all tactics are performing effectively.

Analysis 95

Analysis Infographics Internal International 95

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. . #4

Communications 115

Communications Publicity Survey Newspapers 115

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach. Our #BlackFriday deals are here!

Examples 116

Examples Retail Energy Product Launch 116

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 173

Survey Marketing B2B Study 173

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. How to use the analysis or insights tools of social platforms. Finding sentiment, intent and other actionable insights. Collaboration. You can benefit from their data too. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. How to use the analysis or insights tools of social platforms. Finding sentiment, intent and other actionable insights. Collaboration. You can benefit from their data too. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. How to use the analysis or insights tools of social platforms. Finding sentiment, intent and other actionable insights. Collaboration. You can benefit from their data too. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

OCTOBER 9, 2015

Social media is called that for a reason – it’s social. Do some analysis of that content and add your insights to show your thought-leadership. Create original infographics that give a unique perspective on a topic. In fact, you’ll be shunned and soon find yourself alone, out on the sidewalk.

Twitter 100

Twitter Leadership Infographics Video 100

5W PR

NOVEMBER 3, 2023

Fitness wearables offer a variety of features, including activity tracking, heart rate monitoring, sleep analysis, and even stress management. Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey.

Marketing 78

Marketing Infographics Content Marketing Data 78

Contently - Strategy

AUGUST 15, 2024

Perform SEO analysis Even though the world of SEO is changing , it’s still so important to your overall content strategy. An SEO analysis can help you answer important questions such as, but not limited to: How many of your customers come in from a search for something related to your product vs. a search for your specific company?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Beyond PR

APRIL 13, 2018

Robust Social Media Monitoring Requires Sophisticated Tools. Social media is now a platform that businesses need to be listening to in order to accurately monitor crisis planning or campaign monitoring. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”.

Media 73

Media Google Measurement Print 73

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Are you providing advice or analysis? Infographics demonstrate your brand’s expertise in your industry. Share Your Press Release on Social Media to Expand its Reach.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

JULY 19, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time.

B2B 88

B2B Report Survey Marketing 88

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

NOVEMBER 27, 2018

Perform SEO analysis. Conduct a gap analysis. ” A formal gap analysis can be done manually in a spreadsheet or with the aid of scraping tools like BuzzSumo. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. Invisible Content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Are you providing advice or analysis? Infographics demonstrate your brand’s expertise in your industry. Share Your Press Release on Social Media to Expand its Reach.

Writing 75

Writing How To Infographics Pinterest 75

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time.

B2B 113

B2B Marketing Survey Software 113

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62