ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Richardson is a Boston College professor who offers a daily analysis of U.S. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 150

Survey Software B2B Pitching 150

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 87

Trends Brand Branding Analytics 87

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 124

Communications Crisis International Internal 124

Sword and the Script

MARCH 5, 2024

The plugins can be used to help PR pros customize their pitches to a specific contact. Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.” Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. Here’s a screenshot.

Software 130

Software B2B Pitching Data 130

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. This is natural.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 64

Internal International Data Media 64

Sword and the Script

MAY 4, 2021

In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Try our services.

Tools 100

Tools Survey Pitching Analytics 100

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? Do they still cover the same industry/beat?

How To 62

How To Pitching Tourism Google 62

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 103

Interviews Publicity Technology Social Media 103

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. Aren’t word clouds great? What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 103

Survey Report Media B2B 103

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

PR in High Definition

JULY 28, 2022

Data-driven goals, on and off pitch. This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Let’s take a look.

Analytics 62

Analytics Data Energy Sports 62

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Industry Banking 104

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Run a gap analysis.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Doctor Spin

NOVEMBER 16, 2023

How To Create Knowledge This integrated list presents a holistic view, encompassing various aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks. Data and Analysis Perspectives Analytical vs synthetic. Quantitative —Involving numerical data collection and analysis.

eBook 52

eBook Analysis System Data 52

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Gather actionable insights from data analysis and focus groups. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. Detailed briefing here. See item #2 here for more.

Data 89

Data Enterprise Survey Instagram 89

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Google has the technology to find patterns and signals determining whether a link is bought or sold. The other day, I received a guest post request that pitched 25 article ideas.

Blogging 62

Blogging Google SEO Writing 62

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. Sales Pitches. No matter what, we’re showing data to someone else that we probably shouldn’t be, unless we’re using the Google Analytics account of the business we’re pitching. Even if we’re just training internally at our companies, we may have many different accounts and features.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 1, 2020

More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. The minimum viable product (MVP) approach doesn’t cut it in a mature technology space where the buyers have budgets under constant pressure. Reporters get pitched – a lot.

Pitching 85

Pitching Report Tools Software 85

Bad Pitch Blog

SEPTEMBER 5, 2009

One of the more frequent questions asked of the Bad Pitch blog is “what’s the difference between pitching journalists and bloggers?” We used to assume that the main difference was that pitching bloggers requires hyper-customization. Why are pitches more prone to p**s off bloggers than journalists?

Pitching 60

Pitching Blogging Analysis Technology 60

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. This usually sets off a series of processes (that a savvy PR technology vendor will one day automate) including: Adding those competitor names to their Google Alerts.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. The Average Cost of a B2B Content Asset is $2,791 [Data Analysis].

Blogging 159

Blogging B2B Software SEO 159

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 196

Writing Communications Marketing B2B 196