Onclusive

JUNE 2, 2022

With this advanced technology, you’ll be able to consistently track which content your audience engages with the most and produce more content like that in order to increase your brand’s website visitation and interaction. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. . This one is the most unexpected finding of all, and you definitely don’t want to miss it.

Consumer 195

Consumer Branding Brand Media 195

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

B2B 154

B2B Study Marketing Education 154

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis.

Storytelling 230

Storytelling Technology Tools Infographics 230

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. This means riding related breaking news, typically by offering execs as a source of color commentary or analysis. Ultimately, great stories drive PR and journalism. Company Culture, Startup Stories, Exec Profiles.

Survey 195

Survey Journalism Agency Data 195

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. She holds a Bachelor of Arts in journalism from the Ohio State University. I think that’s exciting.

Energy 183

Energy Journalism Leadership Meeting 183

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Wikimedia Commons.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Its superpower gives AI a pivotal role in redefining data collection, analysis, and usage.

Advertising 170

Advertising Advertising Analytics Data 170

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Our analysis runs from May 15th of last year to May 14th of this year. Top technology content.

Technology 78

Technology Analysis Privacy Facebook 78

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. Check Domain Authority or Rating Third-party metrics like Domain Authority (DA) and Domain Rating (DR) are built as a proxy for Google’s Page Rank.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

MAY 18, 2021

30% said, “new technologies that are helping businesses and consumers.”. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S.

Study 164

Study Communications Survey Pitching 164

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. The technology is changing, as are the ways that readers receive information.

Journalism 120

Journalism Film Fashion Report 120

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I still think it. .

Media 202

Media Storytelling Technology Data 202

The Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Content Analysis. You start by listening and gathering information about your brand/s, your company, and your competitors.

Social Media 162

Social Media Media Analysis Comparison 162

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Branding Brand Advertising 64

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Other skills and attributes are more timeless. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. 5 ABC News Visits per month: 57M Influence score: 91 Contributing journalists: 29 ABC News is a trusted source for breaking news, investigative journalism, and human-interest stories.

Pitching 104

Pitching Sports Analysis Financial 104

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Cision

FEBRUARY 16, 2016

With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve and earn more media mentions. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend.

Report 120

Report Media Television Pitching 120

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created.

Software 155

Software Measurement B2B Training 155

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Sentiment analysis by natural language processing (NLP) is imperfect, says Public Relay.

Media 105

Media SEO Analytics Analysis 105

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

OCTOBER 3, 2017

d) Because businesses need experienced help marketing their technology. In retrospect, there are also other two other questions that will be important to content marketing in a B2B technology enterprise: What role does content marketing have on deals in the pipeline? b) I want to be a credible source of knowledge in B2B marketing.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 143

Survey Software B2B Pitching 143

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Construction Enterprise Technology 130

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Company Software Marketing 12

NewsWhip

FEBRUARY 7, 2020

For clarity, t he BBC article was actually published just after midnight GMT on January 20th, but as mentioned, this analysis looks at everything through EST for consistency, meaning it counts towards this week’s engagement numbers, albeit only barely. She’s most interested in the future of technology and its impact on humanity.

Journalism 163

Journalism Viral Writing Report 163

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. The public values journalism, and people are moving to media channels they trust. Technology helps it scale. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis. For example, a competitive sentiment analysis may assert that customers have a more positive view of a competitor than you. Need help with data?

Customer Service 120

Customer Service Social Media Analysis Data 120

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 90

Journalism Software Sports Analysis 90

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 166

Financial Video Consumer Data 166

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. PR tips from a current analysis of 400,000 pitches and 4,000+ reporters. How does it work?

Privacy 88

Privacy B2B Pitching Analysis 88

Wadds Inc.

DECEMBER 5, 2024

Hard Numbers, a public relations agency focused on the finance and technology sectors, has taken one of the first looks at AI's impact on corporate reputation and how corporate communications directors are responding to this emerging area of risk and opportunity.

System 52

System Corporate Reputation Media 52

Cision

FEBRUARY 26, 2016

Ann also discussed how technology has changed how The Washington Post publishes its stories. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.” Last year, for example, they launched “Big Story, Small Screen,” an app for the Apple Watch. Images via Cision.

Newspapers 120

Newspapers Print Mobile Pitching 120