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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Small businesses need a structured approach that’s both comprehensive and manageable.

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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Try measuring SoV and do a thorough sentiment analysis. You can read more about these two metrics in these articles: Share of Voice in PR: How to Calculate Your Brand SOV How to Use Sentiment Analysis in PR How to Measure Brand Sentiment in PR 20+ Top Sentiment Analysis Tools for PR Pros Who is responsible for brand reputation management?

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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Leverage the local angle. The viral videos! Smart PR lessons from the solar eclipse.

Hotels 200
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Become a viral sensation—how to achieve every marketer’s dream

Agility PR Solutions

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member. Becoming a viral sensation is every marketer’s dream.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

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