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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318
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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Most sentiment analysis tools (both paid and free) work in a similar manner.

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Become a viral sensation—how to achieve every marketer’s dream

Agility PR Solutions

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member. Becoming a viral sensation is every marketer’s dream.

Viral 83
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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Leverage the local angle. The viral videos! Smart PR lessons from the solar eclipse.

Hotels 200
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These were the top publishers on Facebook in January 2020

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . million and 5.7

Facebook 166
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 259
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Announcing the NewsWhip x Reddit Partnership

NewsWhip

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For hyper-local reporting, a local LA story about road closures featured a Reddit post from an LAFD official explaining what had happened. . Understand public opinion .

Reddit 117