Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do? Speaking of which….

Analysis 195

Analysis Report Measurement Data 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

OCTOBER 6, 2024

Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions. Just think.

Analysis 120

Analysis Strategy How To Marketing 120

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. We can help with B2B marketing, PR and social media. This is a little better than the metrics email marketing earns (I looked at 19 different email marketing studies ). The reward?

Pitching 178

Pitching Analysis Report Survey 178

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. What placement?

Measurement 334

Measurement How To Retail Analysis 334

Ronn Torossian

OCTOBER 30, 2020

had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The subsequent analysis was optimistic that the recession wouldn’t turn into a depression and that it wouldn’t last long. The post Marketing in a Recession appeared first on. James […].

Marketing 195

Marketing Analysis Agency Strategy 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Agility PR Solutions

JULY 20, 2021

The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced app developers to ensure your app is set up for success. […].

Mobile 195

Mobile Marketing Analysis Strategy 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Public relations is HOT right now. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics. Associate Director of PR and Communications, Edmunds.

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Each episode provides a rich analysis of recent news and discussions on popular topics.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. The downside?

Media 243

Media Analysis Measurement Advertising 243

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. SOUNDBITE PERFORMANCE: Why message resonance is important.

Branding 370

Branding Brand SEO Engineering 370

Agility PR Solutions

JULY 2, 2024

Gaining this type of insight is fundamental for your business to thrive—particularly if you are a PR or marketing agency with a big focus on customer relationships and brand reputation.

Analysis 88

Analysis Marketing Reputation Agency 88

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Thomas, many marketing and communications courses already incorporate ChatGPT. Such expectations are beyond the capability of current AI tools and deepen the students’ introspection and analysis. What does the future hold? At the University of St.

Publicity 185

Publicity Software Education Technology 185

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

Agility PR Solutions

JANUARY 6, 2021

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. Here are […]. Here are […].

Trends 199

Trends Publicity Consumer Strategy 199

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. Reader Engagement helps you identify which stories, publications, and authors drive the highest interaction with your content, and report data-driven brand engagement to your executive team. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. Reader Engagement helps you identify which stories, publications, and authors drive the highest interaction with your content, and report data-driven brand engagement to your executive team. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

DECEMBER 1, 2021

Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform. Why technology ROI matters. quarterly website visitors driven by their media coverage. Extending the ROI to other teams. Can other teams benefit from PR analytics data and shared ROI?

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. The downside?

Media 221

Media Analysis Measurement Advertising 221

Onclusive

DECEMBER 6, 2021

Global Marketing Strategy, IFAW. NEO analysis helps us understand where IFAW can truly stand out. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 104

Analysis Tools Strategy Brand 104

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. Audience Analysis Knowing as much as you can about your audience has always been the key to success. 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

Wadds Inc.

AUGUST 14, 2024

Job openings at major UK public relations agencies remain steady at around 100 for the sixth month, while broader economic indicators suggest the market is due for an upturn. Economic data is difficult to find to help understand the health of the corporate communications and public relations market.

Publicity 98

Publicity Marketing Data Analysis 98

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 166

Content Marketing Strategy Marketing Analysis 166

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. However, the work doesn't end once the press release is distributed.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 186

Survey B2B Marketing Measurement 186

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. People on the move Mynewsdesk named Charlotte Eriksson as chief commercial officer and aims to “help strengthen growth and establish the company in new markets outside the Nordic region.” Why do vendors in PR skip this part? Trust but verify.

Analysis 140

Analysis Tools Software SMB 140

Agility PR Solutions

MARCH 31, 2022

Want to learn about agile content marketing? In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. You’ve come to the right place.

Content Marketing 196

Content Marketing Marketing Strategy Analysis 196

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.

Publicity 167

Publicity Ethics Training Education 167

PReview: A Blog by NewsVoir

AUGUST 27, 2024

Ever wonder how Public Relations has transformed over the years? Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations.

Analysis 87

Analysis Technology Consumer Tools 87

5W PR

NOVEMBER 28, 2024

Influencer marketing has become a potent tool for brands to reach and engage target audiences. However, to truly harness the potential of influencer collaborations, strategic alignment with public relations is crucial. PR and influencer marketing teams should work together to identify ideal audience segments and their preferences.

Publicity 78

Publicity Reputation Measurement Analysis 78