Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? Sure, it starts with great technology, of the proverbial disruptive variety. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

NOVEMBER 12, 2024

I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective.

Marketing 200

Marketing Software Training B2B 200

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Global Marketing Strategy, IFAW. NEO analysis helps us understand where IFAW can truly stand out.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Few of these technologies or products are actually disruptive.

Big Data 296

Big Data Technology Data Energy 296

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

JULY 10, 2020

The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR News: The Skinny. PR Daily News Feed. CNN Reliable Sources. Our own Chris Harihar has been featured in a few issues for his commentary!

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands.

Measurement 370

Measurement How To Analysis Data 370

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. Cultivate a data-driven culture Foster collaboration between the PR and marketing teams, enabling them to capitalize on data insights for campaign creation and optimization. Explain how the technology resolves real-world problems and enhances people’s lives.

Technology 127

Technology Trends Company Storytelling 127

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Branding Brand 202

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 181

B2C Strategy Retail Analysis 181

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world.

Branding 370

Branding Brand Media Measurement 370

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 154

B2B Study Marketing Education 154

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Analysis: A 19% difference is a pretty wide gap. To that end, the survey did find that 90% of respondents believed PR would be at least somewhat more integrated with marketing in the next five years.

Technology 125

Technology Study Communications Survey 125

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement. . PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin.

B2B 136

B2B Survey Marketing Analysis 136

Cision

SEPTEMBER 14, 2017

What I want to do in this post is to take a look at how widespread the (non-pejorative) fake news phenomenon is and look at some ways that PR professionals and marketers can provide utility to journalists that may be on high alert for disingenuousness. What is fake? Social media’s influence on journalism is not just for promotion, though.

Journalism 309

Journalism Study Social Media Resources 309

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Strategy 370

Strategy Communications Reputation Measurement 370

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis International 98

PReview: A Blog by NewsVoir

AUGUST 27, 2024

Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations.

Analysis 87

Analysis Technology Consumer Tools 87

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 186

Survey B2B Marketing Measurement 186

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.

Technology 88

Technology Publicity Banking Newspapers 88

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. PR research, analysis and evaluation are more accessible than ever!

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Use your monitoring platform to regularly conduct a media channel analysis. To accomplish these tasks you need media monitoring technology that delivers. Gain Actionable Competitive Intelligence.

Software 0

Software Comparison Media System 0

Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. As financial technology moves forward, it affects all other sectors. Consequently, the consumers’ growing […].

Trends 158

Trends Industry Marketing Financial 158

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 102

Marketing Crisis Local International 102

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. To learn more, visit [link]. .

Study 170

Study Branding Brand B2C 170