Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Also, impressions can work well alongside other metrics like website traffic to measure ROI accurately.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Who is Influencing the Influencer? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Start with situation analysis and research. Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JULY 7, 2016

If you’re not listening to those conversations, your reputation could be at stake. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1.

Measurement 174

Measurement Branding Brand Analysis 174

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. That means understanding what they want and how they perceive your brand.

Reputation 195

Reputation Branding Brand How To 195

Agility PR Solutions

JULY 7, 2024

Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder confidence and corporate brand value.

Analysis 103

Analysis Reputation Corporate Measurement 103

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Branding 370

Branding Brand Media Measurement 370

Agility PR Solutions

APRIL 22, 2024

Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have.

Reputation 103

Reputation Analysis Branding Brand 103

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 6, 2021

NEO analysis helps us understand where IFAW can truly stand out. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients. Stacey Hedman. Global Marketing Strategy, IFAW. Or, join conversations that our audiences are having today.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Each is supported by tactics designed to achieve them. .

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Here in the third decade of the 21st century, analysis and insights are commonplace.

Measurement 150

Measurement Analysis Data Blogging 150

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable.

Reputation 94

Reputation Measurement Branding Brand 94

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. appeared first on Remote PR Jobs.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. How do you use data and measurement to inform and shape your earned media strategy? Do you create strategic communications plans for your PR campaigns?

Industry 221

Industry Crisis Management Measurement Data 221

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences.

Reputation 105

Reputation Branding Brand Analytics 105

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Also, impressions can work well alongside other metrics like website traffic to measure ROI accurately.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion.

Corporate 104

Corporate Reputation Measurement Report 104

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo.

Groups 195

Groups Technology Reputation Software 195

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Brand reputation management is a critical part of any PR strategy. Use your monitoring platform to regularly conduct a media channel analysis. Gain Actionable Competitive Intelligence. Lose mindshare?

Software 0

Software Comparison Media System 0

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. .” PR outcomes are measurable. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 117

Government Analysis Reputation Media 117

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This is the most unexpected finding of all. Want more insights?

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This is the most unexpected finding of all. Want more insights?

Consumer 195

Consumer Branding Brand Media 195

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions.

Case Study 201

Case Study Conference Exercises Print 201

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Use these final three tactics to help improve and maintain a positive brand reputation: 1.Embracing

Branding 195

Branding Brand How To Reputation 195