Prowly

APRIL 16, 2025

NIP CRISES IN THE BUD WITH SENTIMENT ANALYSIS Reactive PR examples You've probably seen a few examples of reactive PR campaigns before even becoming familiar with the term. 4 Analytics and measurement tools These tools let you assess the impact of reactive PR efforts and refine future strategies.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Prowly

JANUARY 29, 2025

Sentiment analysis Usually, you'll see some fluctuations in brand sentiment: some rises or drops in positive to negative sentiment ratio. Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success. What makes a reputation management red flag?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. Post-campaign analysis is equally important. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104

Examples How To Product Launch Print 104

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Viral 104

Viral Community Nonprofit Social Media 104

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Workspaces.

Tools 165

Tools Media Software Analysis 165

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Flack's Revenge

MARCH 21, 2018

We also have the capability to do a full text analysis, but we didn’t do that for this particular search. We use an algorithm to measure all the articles we’re tracking and make predictions about what level of engagement they’re going to achieve in the next x number of hours.

Data 136

Data Pinterest Facebook Viral 136

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

DECEMBER 18, 2023

Highest Velocity Highest Velocity is a measure of virality, and acts like a speed gun showing you how fast an article or post has spread. We’re committed to helping you get to that next layer of analysis, to find the signal in the noise even quicker than before, and we’re confident that these metrics will help you do that.

Viral 78

Viral Measurement Analysis Reputation 78

Cision

NOVEMBER 30, 2015

Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Most businesses construct sales funnels with social at the top, and still many have unreasonable expectations for social’s utility and (especially) its measurement ( for more on rectifying that read here ).

Social Media 120

Social Media Facebook Twitter Print 120

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. While influencer agency services can be expensive, it’s important to do a cost-benefit analysis of using these services and the potential performance of the resulting campaign or campaigns.

Agency 74

Agency Marketing Analysis Viral 74

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. 2) Where is the topic going viral? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Highest velocity measures the initial spread speed, giving you a head start on emerging issues.

Brand 78

Brand Branding Comparison Measurement 78

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Is that the kind of analysis that-. And I think also just from the clients, right? Bryan: Yeah, no, it is.

Advertising 131

Advertising Advertising Data Reputation 131

ReimaginePR

JUNE 6, 2016

2: Situation Analysis. This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. When thinking about your goal, ask yourself: What do I hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Campaign analysis Social listening can be a really powerful tool to report on key metrics for your campaign.

How To 62

How To Analysis Comparison B2C 62

Konnect Agency

JANUARY 17, 2020

When measuring social success, marketers define and evaluate engagement by analyzing a variety of metrics including likes, comments, shares, saves, retweets, customer interaction, sentiment and more. Understanding which influencers will resonate with your existing audience and reach new members of your target audience is key.

Social Media 87

Social Media Trends Media Instagram 87

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Digital tools can measure the impact of PR’s efforts with unprecedented precision. Digital PR is no longer just about managing a brand’s reputation; it's an investment with measurable returns.

Analytics 78

Analytics Digital PR Storytelling Local 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Viral Marketing? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. My analysis is biased, but I would put my telephone pole removal example in the harmless category.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Buzzstream

APRIL 16, 2025

Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. And to piggyback off of that the thought that this is something that I’m working on now is analysis on link relevancy and kind of the true impact over just pure link volume. Vince: Yeah. Yeah, so it’s a long bet.

Digital PR 62

Digital PR SEO Agency Infographics 62

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? We should be looking at, okay, is this relevant? So on those grounds, what impact?

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

APRIL 19, 2022

As soon as an article is discovered (which happens in as little as 60 seconds) the engagement it’s receiving is measured at regular intervals from the time of discovery. The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness.

Analysis 148

Analysis Viral Employee Crisis 148

NewsWhip

OCTOBER 23, 2019

We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 106

Facebook Web Analysis Film 106

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 141

Content Marketing Marketing Viral Course 141

Solo PR Pro

JULY 21, 2020

But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral. Based on the in-depth analysis of the story and with input from leading PR experts, CARMA has identified six key lessons we can all learn from Captain Tom’s success.

Viral 71

Viral Analysis Television Radio 71

Buzzstream

DECEMBER 17, 2020

Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. From the industry pros I spoke to for this piece, when it comes to discovering backlinks for your latest campaign and measuring the value of the coverage, ahrefs comes out on top.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 108

Financial Industry Report Insurance 108