5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Data 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? Offer an analysis to the business broadcast press.

Leadership 149

Leadership B2B Tools Conference 149

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Identiq: Anti-fraud privacy protection for e-commerce. Hitting the Sauce. All kinds of content can help.

Technology 177

Technology Comparison Case Study Video 177

Sword and the Script

JULY 2, 2024

PRophet adds Google AI models Stagwell (NASDAQ: STGW ), the parent company of the PR technology startup PRophet , has added large language model (LLM) capabilities from Google to a range of products, including PRophet. This is the first PR technology company I’m aware of to partner with Google for generative AI.

Print 123

Print Newspapers Google B2B 123

Contently - Strategy

JULY 10, 2024

Here are a few ways generative AI can make your job a little easier, as well as some best practices for introducing the technology into your work routine. Don’t rely solely on ChatGPT content analysis. These days, new AI tools are cropping up for content optimization, generation, and analysis on an almost daily basis.

Analysis 52

Analysis How To Content Marketing SEO 52

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.

Publicity 90

Publicity Ethics Analysis Data 90

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. There are too many privacy and data theft concerns. Let me know what you think about that.

Privacy 88

Privacy B2B Pitching Analysis 88

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.

Software 119

Software Pitching Ethics Technology 119

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Grammarly: For content editing and optimization.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

JULY 2, 2024

Building trust and empathy in a digital age Though AI excels at data analysis and content personalization, it falls short of building genuine human connections. Navigating the ethical labyrinth of new technologies The fast development of AI raises a number of ethical and social concerns.

Ethics 78

Ethics Media Privacy Analysis 78

Presspage

FEBRUARY 15, 2024

This instant analysis capability marks a significant shift from traditional, slower approaches, enabling IR professionals to swiftly react to market changes. Embracing this technology helps companies meet investor needs and solidify lasting relationships. But how can IROs make the most of these new technologies?

Analytics 78

Analytics Data Ethics Privacy 78

Mindful Marketing

APRIL 8, 2023

” Some of the potential pitfalls include information accuracy, privacy, intellectual property, offensive content, attribution, and impact on humans' livelihoods. Deeper reflection on pertinent principles: Identifying what specific moral issues are at play in a given situation requires very intentional analysis.

Ethics 91

Ethics Pitching Privacy Technology 91

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. and other players while staying clear of geopolitical sensitivities.

Leadership 69

Leadership Biotechnology Policies Local 69

Prohibition

SEPTEMBER 26, 2024

This revolutionary technology is completely changing the way in which brands approach influencer marketing. Diving Deep: AI-Powered Campaign Analysis AI in influencer marketing shines in its ability to analyse campaign data. Enter AI (Artificial Intelligence).

Branding 62

Branding Brand Marketing Ethics 62

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. 2024 will surely be witness to the unfolding and impacting of diverse aspects of AI in everyday lives.”

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Social listening and analysis of news coverage on these sources will become more important to brands as they carry more weight in the trust barometer.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I thought it was a thorough analysis of the state of the industry. I am a tech and innovation reporter at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 85

Automotive Report Meeting Radio 85

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . But within a storm there are underlying patterns. What is Predictive Crisis Management? .

Media 88

Media Data Crisis Reddit 88

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 119

Communications Crisis Internal International 119

Contently - Strategy

AUGUST 14, 2024

To stay ahead of the curve, it helps to know a bit about the technology underpinning these latest developments, such as NLP SEO. Below, we explore the nuances of natural language processing (NLP) —one of the core technologies driving the evolution of search engines and content discovery—and how NLP and SEO work together.

SEO 52

SEO Engineering Google Local 52

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Newsfile

DECEMBER 20, 2023

How AI Transforms ESG Reporting AI is transforming ESG reporting by improving data accuracy and streamlining analysis. Analysis of Results : Accenture’s approach to ESG reporting involves making data more reliable and actionable, which is crucial for sustainable practices. Second, privacy and ethics are key concerns.

Tools 52

Tools Report Energy Case Study 52

Contently - Strategy

JUNE 13, 2024

As the Internet of Things (IoT) continues to expand and technologies like computer vision become more sophisticated, search functionalities might also become more heavily integrated with smart devices and environments. Beyond generative AI and conversational search, what other emerging technologies could impact the future of SEO?

SEO 52

SEO Google Privacy Engineering 52

Contently - Strategy

JUNE 18, 2024

They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. What makes Neuro-Insight unique is their proprietary technology called Steady State Topography (SST), which pinpoints how likely someone is to remember an ad. They call this long-term memory encoding.

Storytelling 52

Storytelling Examples Branding Brand 52

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. The last point is particularly important in marketing because people do not make rational decisions.

Creativity 76

Creativity Study Survey Advertising 76

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home.

Communications 63

Communications Healthcare Print Community 63

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume.

Survey 60

Survey How To Storytelling Corporate 60

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. You’re absolutely right to point out that real challenge. I think that’s the stronger use case.

Agency 81

Agency Publicity Ethics Analysis 81

Journalistics

MARCH 15, 2015

While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. It’s an exciting time to work at the intersection of marketing, technology and communications.

Trends 56

Trends Big Data Mobile Conference 56

PR 20/20

JUNE 14, 2018

Databox enables you to set up dashboards for each type of analysis: website performance, lead generation results, financial health and more. Protect the privacy of your data by setting the URL to expire after a certain period of time or password protect the dashboards. Still not sure which data you need? Drill Deeper.

Data 51

Data Report Analytics Privacy 51

Sword and the Script

OCTOBER 29, 2019

It’s not going to read all your emails, as Prezly will only look for the emails that match an address in your Prezly contact list and then log the interaction so you can have a record of this for analysis. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy.

Pitching 63

Pitching Analytics Enterprise System 63

Contently - Strategy

FEBRUARY 8, 2022

privacy is moving to the forefront of ad targeting,” he adds. Firstly, people don’t act logically regarding their privacy: we’ll tell strangers our most intimate details while keeping secrets from our nearest and dearest. ” “In addition, particularly in light of Apple’s update to iOS 14.5,

Advertising 138

Advertising Advertising Privacy Apparel 138

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 95

Ethics Privacy Radio Sports 95

Newsfile

FEBRUARY 27, 2024

Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. This platform is geared towards researchers, analysts, and business professionals conducting detailed analysis, market research, or tracking trends over time. In fact, 17% of those polled visited the Yahoo!

Financial 52

Financial Media Analytics Newspapers 52

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 21) Consolidation of marketing automation technologies. “We

Social Media 89

Social Media Marketing Media Creativity 89

Buzzstream

OCTOBER 30, 2024

It’s a fantastic analysis of the sites on a “bootstrap” budget that built the most referring domains in the past year. Then, in the second half, I’ve provided a brief analysis of each site. Since this could easily be a few weeks’ worth of analysis work, I tried to focus on the most prominent strategies.

Analysis 114

Analysis SEO Data Software 114