Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 196

Analysis Tools Strategy Branding 196

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? It is also an invaluable source of customer feedback and can help pinpoint influential opinion leaders who can help shape a brand’s public image. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do?

Analysis 195

Analysis Report Measurement Data 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

JUNE 6, 2022

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

Analysis 179

Analysis Content Marketing Marketing Publicity 179

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. In particular, the team had identified 20 or so publications that were desirable for clients. If an IC landed a placement in one of these publications, they’d be rewarded in this meeting. The reward?

Pitching 178

Pitching Analysis Report Survey 178

Agility PR Solutions

OCTOBER 6, 2024

Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions. Just think.

Analysis 120

Analysis Strategy How To Marketing 120

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Agility PR Solutions

FEBRUARY 22, 2024

With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. Asking for and analyzing it provides valuable insights for businesses.

Analysis 120

Analysis Strategy Consumer Branding 120

Onclusive

JULY 27, 2020

In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Media Analytics Analysis 307

Agility PR Solutions

JANUARY 1, 2024

percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5

Video 113

Video Analysis Instagram Social Media 113

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Such expectations are beyond the capability of current AI tools and deepen the students’ introspection and analysis. Today’s practitioners must mentor younger practitioners on the art, craft and strategy of public relations. Thomas in Minneapolis-St.

Publicity 185

Publicity Software Education Technology 185

Agility PR Solutions

JULY 7, 2024

Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder confidence and corporate brand value.

Analysis 103

Analysis Reputation Corporate Measurement 103

Onclusive

AUGUST 3, 2020

The same waza can be applied to public relations. In today’s fragmented media world where every blogger is a journalist and there are 5-10,000 new blogs started every day, you can no longer lock your focus on a handful of journalists who write for a few target publications.

Media 397

Media Pinterest Measurement Energy 397

Agility PR Solutions

AUGUST 14, 2024

To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world of competitive intelligence and uncovering how to do […] The post Competitive intelligence unveiled: 6 steps for conducting a powerful landscape analysis appeared first on Agility PR Solutions.

Analysis 109

Analysis How To Brand Branding 109

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Agility PR Solutions

JANUARY 6, 2021

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. The pandemic has also changed consumers’ expectations about the way brands should communicate with the public. Here are […]. Here are […].

Trends 199

Trends Publicity Consumer Strategy 199

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Agility PR Solutions

JANUARY 26, 2022

Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. The post 11 all-too-common public mistakes made by people without media training appeared first on Agility PR Solutions. You can be as charismatic, canny, and charming as you like, but that talent […].

Media Training 210

Media Training Training Publicity Media 210

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

DECEMBER 1, 2021

Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform. Why technology ROI matters. quarterly website visitors driven by their media coverage. Extending the ROI to other teams. Can other teams benefit from PR analytics data and shared ROI?

How To 397

How To Media Software Analytics 397

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Sword and the Script

OCTOBER 3, 2023

47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. I do a lot of work in fintech – and all those vendors have financial professionals on staff. Why do vendors in PR skip this part? Onward with this month’s PR tech sum. 48] appeared first on Sword and the Script.

Analysis 140

Analysis Tools Software SMB 140

Agility PR Solutions

SEPTEMBER 7, 2021

Public relations has never been an easy job to handle. The post 8 crucial issues faced by today’s public relations executives appeared first on Agility PR Solutions. . […]. The post 8 crucial issues faced by today’s public relations executives appeared first on Agility PR Solutions.

Publicity 184

Publicity Crisis Management Crisis Communications Crisis 184

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.

Publicity 167

Publicity Ethics Training Education 167

Onclusive

DECEMBER 6, 2021

NEO analysis helps us understand where IFAW can truly stand out. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image. Stacey Hedman. Global Marketing Strategy, IFAW. Or, join conversations that our audiences are having today.

Media 370

Media Comparison Software Enterprise 370

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. However, the work doesn't end once the press release is distributed.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

PReview: A Blog by NewsVoir

AUGUST 27, 2024

Ever wonder how Public Relations has transformed over the years? Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations.

Analysis 87

Analysis Technology Consumer Tools 87

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Each episode provides a rich analysis of recent news and discussions on popular topics.

Sports 332

Sports Radio Retail Advertising 332

Agility PR Solutions

APRIL 3, 2024

The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.

Ethics 109

Ethics Analysis Corporate Study 109

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JUNE 23, 2020

And with a 24-hour news cycle, publications are always searching for fresh content. Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293