Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . NEO analysis helps us understand where IFAW can truly stand out. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. First of all, you need to work out how sentiment analysis will be most useful for your organisation.

Analysis 156

Analysis Measurement Government Examples 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. This, while maintaining our identity as Mod Op’s strategic business unit for public relations. In that regard, the name is fitting.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To succeed, public relations must approach communications strategically. Sound familiar? In other words, we provide human context.

Publicity 185

Publicity Software Education Technology 185

5W PR

MAY 21, 2024

Tech public relations must also evolve to keep up with this dynamism. Companies can optimize messaging and strategies using data analysis. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. The post Emerging Trends in Tech PR: What’s Next for Technology Companies?

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Each episode provides a rich analysis of recent news and discussions on popular topics.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. But for all the hype, there truly is no substitute for manual research and human analysis. Yet, many PR teams look for technology shortcuts. Journalists are very busy, so giving them relevant information is key to PR success.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. Reader Engagement helps you identify which stories, publications, and authors drive the highest interaction with your content, and report data-driven brand engagement to your executive team. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. Reader Engagement helps you identify which stories, publications, and authors drive the highest interaction with your content, and report data-driven brand engagement to your executive team. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

5W PR

MAY 4, 2022

Its applications are currently being explored across industries, and public relations is no exception. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Evolution of Blockchain Technology.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. . It focuses on hot topics and trends, in-depth news analysis and opinion columns from industry experts.

Enterprise 296

Enterprise Trends Journalism Resources 296

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 130

Technology Customer Service Software How To 130

Onclusive

OCTOBER 19, 2021

Senior Director of Global Public Relations, Sophos. It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval.

How To 396

How To Measurement Writing Data 396

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.”

Technology 98

Technology Data Analysis Internal 98

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 140

Analysis Tools Software SMB 140

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee. Dr. Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

PReview: A Blog by NewsVoir

AUGUST 27, 2024

Ever wonder how Public Relations has transformed over the years? Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations.

Analysis 87

Analysis Technology Consumer Tools 87

Cision

SEPTEMBER 14, 2017

There are multiple instances where fake news stories influenced public opinion, most notably 1975 stories describing a large conspiracy around the assassination of Martin Luther King, an assertion that nearly 60 percent of Americans believed. Alcott and Gentzkow also describe that the “fake news” phenomenon is not unique to current day.

Journalism 309

Journalism Study Social Media Resources 309

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations. Simply begin.”

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Start with situation analysis and research. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.

Publicity 167

Publicity Ethics Training Education 167

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Agility PR Solutions

FEBRUARY 11, 2024

And as powerful technologies emerged in lockstep with this new focus, marketers found themselves overwhelmed with the digital takeaways their data analysis delivered.

B2C 181

B2C Strategy Retail Analysis 181

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

OCTOBER 12, 2014

We also explore the emergence of new technology for emergency management and how it is presenting a drastic change and challenges – as well as great opportunities – within this field. The emergency manager’s role in educating the public before, during and after a crisis or emergency situation. Podcast'

Crisis 237

Crisis System Education LinkedIn 237

5W PR

JUNE 14, 2024

These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them. The Role of PR in Humanizing AI Innovations Effective public and media relations is crucial for making AI technologies accessible and relatable to the general public.

Publicity 88

Publicity Analysis Healthcare Tools 88

Agility PR Solutions

JULY 25, 2022

Today, technology buzzwords seem to get thrown around in team chats, emails, and even at the water cooler. The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. There’s a good reason for that. These categories represent modern solutions for modern enterprises.

Analysis 88

Analysis Enterprise Technology Marketing 88