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News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. The post News Analysis or Viral Marketing? Absolutely — and this should generally be avoided […]. Absolutely — and this should generally be avoided […].

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. Geetu and her team mined historical data, using time series analysis to build a model (for more details, see this SlideShare presentation ). Click here to find out how.

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How Journalists Say PR Can Fight Fake News

Cision

There are multiple instances where fake news stories influenced public opinion, most notably 1975 stories describing a large conspiracy around the assassination of Martin Luther King, an assertion that nearly 60 percent of Americans believed. Alcott and Gentzkow also describe that the “fake news” phenomenon is not unique to current day.

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

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Become a viral sensation—how to achieve every marketer’s dream

Agility PR Solutions

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? Becoming a viral sensation is every marketer’s dream. The local fire department even offered to adopt him as its first feline member.

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