5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Reputation 199

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Post-campaign analysis is equally important. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

Examples 104

Examples How To Product Launch Print 104

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations.

Tools 354

Tools International Internal Resources 354

Cision

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Misinformation can mean representing an opinion as a fact, such as referencing an editorial or expert analysis. How Real is your Reputation?

Reputation 78

Reputation Government Film Viral 78

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Brand Branding How To 104

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive.

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

MAY 1, 2024

Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. During the 2021 Texas Ice Storm, Ford seized on a cultural moment, achieving a reputation and sales victory. This can save hundreds of analyst hours per month, with infinite analysis capability.

Viral 78

Viral Analysis Crisis Data 78

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Is that the kind of analysis that-. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Steve Barrett: We’ve all seen those go viral haven’t we? We heard that old cliché about getting a seat at the table and having the ear of the CEO.

Media 202

Media Storytelling Technology Data 202

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. If you’re interested in doing this type of analysis yourself, check out NewsWhip’s product suite. Indignation wasn’t limited to just fans of the sport, but commentators, coaches, and current players themselves.

Crisis 114

Crisis Sports Media Facebook 114

NewsWhip

DECEMBER 18, 2023

We know that our users are charged with managing the reputation and coverage of some of the world’s biggest brands, and that’s why NewsWhip’s metrics are built with speed in mind, to make sure they’re ahead of the game and not facing any nasty surprises. If you have any questions about how best to use them, don’t hesitate to get in touch.

Viral 78

Viral Measurement Analysis Reputation 78

Cision

APRIL 6, 2016

They stay mired in dry details and leave out the psychographic analysis. But here are a few that get noticed and boost market reputation. Everything from age to marital status find place of pride, even in B2B personas that have nothing to do with personal demographics of the decision makers. What would you rather read?

How To 120

How To Tools Exercises Infographics 120

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

NewsWhip

DECEMBER 4, 2019

And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” . More customer stories.

Case Study 78

Case Study Analytics Data Reputation 78

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Campaign analysis Social listening can be a really powerful tool to report on key metrics for your campaign.

How To 62

How To Analysis Comparison B2C 62

5W PR

MAY 18, 2018

For instance, if a company was to create a unique experiential marketing event, then tie that campaign to a branded hashtag or social media sharing strategy, they could even create viral content that takes their brand reach to the next level. Competitive analysis can help with this, as can conversations with previous clients.

Company 96

Company Marketing Social Media Analytics 96

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. In the past, PR’s impact on the bottom line was treated as ambiguous at best.

Analytics 78

Analytics Digital PR Storytelling Local 78

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. But could these habits be holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

MARCH 22, 2016

Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. Sentiment analysis, for example, looks mighty interesting in a dashboard, but with a few outliers, it’s hard to find a pragmatic business application. We all know who has the purse strings.

Survey 60

Survey System Small Business Trends 60

Beyond PR

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement. The Digital and PR Evolution.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

APRIL 16, 2025

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. And to piggyback off of that the thought that this is something that I’m working on now is analysis on link relevancy and kind of the true impact over just pure link volume.

Digital PR 62

Digital PR SEO Agency Infographics 62

Stephen Waddington

AUGUST 27, 2018

This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Table 2: An overview of the four levels of analysis proposed by the Excellence Theory (adapted from Excellence Theory in Public Relations: Past, Present, and Future; Lauri Grunig and James Grunig).

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JULY 10, 2024

I say a lot, there is some digital PR being done right now that is just not relevant, there is absolutely no value outside of that link and my analysis of data, my gut feeling is that Google has been ignoring these links for a long time. I think guest blogging gets a bad reputation, right? So on those grounds, what impact?

Digital PR 98

Digital PR SEO Google Travel 98

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prowly

FEBRUARY 26, 2025

Rather, focus on securing placements that will increase your online reputation, reinforcing expertise and trust. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Sentiment analysis - just because your digital PR campaign gained traction, doesn't mean it's all great.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. Its analysis focuses on political affiliations, biased word choices, and sourcing.

Content Marketing 141

Content Marketing Marketing Viral Course 141

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. If a crisis occurs, it could harm your reputation and relationship with team members, customers and shareholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Burrelles Fresh Ideas

OCTOBER 31, 2023

A single misstep can lead to a public relations nightmare, causing reputational damage. Given newsjacking’s reliance on real-time news, viral material, and trends, having the correct media monitoring (including social media) in place is essential. The ethical side of newsjacking needs to be considered at every turn.

Ethics 103

Ethics Trends Social Media SEO 103