Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Melissa Agnes

AUGUST 29, 2014

Does Common Sense On Social Media Come With Age? Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Social Media for Healthcare: What’s The Potential? Social Media and the ‘Spiral of Silence’. From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. Most sentiment analysis tools (both paid and free) work in a similar manner.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Agility PR Solutions

MAY 9, 2022

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […].

Twitter 166

Twitter Viral Social Media Media 166

Agility PR Solutions

SEPTEMBER 9, 2019

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? Becoming a viral sensation is every marketer’s dream. The local fire department even offered to adopt him as its first feline member.

Viral 83

Viral How To Local Social Media 83

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Internal International Resources 354

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

Viral 70

Viral Radio Media Sports 70

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Make social media job #1. The viral videos! Smart PR lessons from the solar eclipse.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Cision

DECEMBER 5, 2017

Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. It’s never been easier to conduct a qualitative or quantitative analysis.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 20, 2016

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. They then reviewed more than 132,000 social media comments about independent workers.

Study 120

Study Small Business Groups Viral 120

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Viral 104

Viral Community Nonprofit Social Media 104

NewsWhip

DECEMBER 2, 2024

Today, we’re announcing the addition of X as the first social platform integrated into Timeline. This enhancement marks the beginning of a new era for Timeline, bringing a social-first perspective to your monitoring and analysis.

Reddit 78

Reddit Viral Travel Analysis 78

Prowly

DECEMBER 4, 2024

SEE NEW MEDIA MONITORING FEATURES IN ACTION 4 ways to get more strategic with media monitoring Read the theoretical scenarios below and learn how to conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries. No more waiting around until negative press goes viral. Scenario 1.

Data 104

Data Media Product Launch Analysis 104

Cision

MAY 3, 2016

Cision monitored the news media and social conversations around the dinner to find out how leading brands engaged online. Between Thursday, April 28 and Monday, May 2, we captured more than 9,300 news articles and more than 675,000 social media mentions. Catch the social wave by acting fast. Tomorrow is too late.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

5W PR

OCTOBER 26, 2020

The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. If a business has recently gone viral on social media , this is a sign that it needs to be scaled up and as quickly as possible. Optimizing Sales. Popularity.

Viral 88

Viral Employee Small Business Data 88

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. We also have the capability to do a full text analysis, but we didn’t do that for this particular search. If we looked at average engagements per article, that might change the ranking a little.

Data 136

Data Pinterest Facebook Viral 136

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 107

Communications Viral Case Study Exercises 107

Melissa Agnes

MARCH 6, 2018

The audit phase is about analyzing where your organization currently sits on the crisis ready spectrum, with the aim of being able to use that analysis as a baseline to determine the next steps towards becoming crisis ready. Phase 1: Audit your organization’s current mindset and culture.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Ishmael's Corner

NOVEMBER 18, 2014

My snapshot analysis starts with their websites: Khanna’s site has the more switched-on look with the vertical scroll that works so well on mobile devices. Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. As for YouTube ….

Instagram 94

Instagram Mobile Social Media Construction 94

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

NewsWhip

JANUARY 19, 2024

Here are some other brands that captured attention in the news and on social media. The video, first posted on the actress’ account, was not well received by the conservative public, and resulted in support for the Delta employee in discussions across social media. million engagements on the platform.

Advertising 78

Advertising Advertising Branding Brand 78

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Twitter 120

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 156

Tools Media Software Analysis 156

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

NewsWhip

NOVEMBER 22, 2023

Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78

Viral Analysis Comparison Trends 78

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Branding 133

Branding Brand Film Insurance 133

Prowly

DECEMBER 13, 2024

Email alerts in Prowly START MONITORING DIGITAL & PRINT MEDIA 24/7 4 Check out their analytics and reporting When choosing print monitoring software, it's important to make sure that it offers features like sentiment analysis, estimated reach, and publicity value. What monitoring features does it offer? Who is it best for?

Print 104

Print Tools Software Media 104

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

Branding 78

Branding Brand Viral Apparel 78

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. NewsWhip has the fastest news and social media content discovery engines in the world, so our prediction process starts the moment a story appears online.

Viral 78

Viral Analysis Crisis Data 78

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Steve Barrett: We’ve all seen those go viral haven’t we? It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Industry and competitor analysis are also benefits of following trends. Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61