Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? The post Media Impact Analysis of US Presidential Election from Onclusive appeared first on Onclusive.

Analysis 195

Analysis Media Healthcare Exercises 195

Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? The post Media Impact Analysis of US Presidential Election from Onclusive appeared first on Onclusive.

Analysis 195

Analysis Media Healthcare Exercises 195

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. This level of analysis helps PR teams understand not just what people are saying, but how they feel about specific messages or brands.

Analytics 146

Analytics Strategy System Ethics 146

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive. The merger brings us scale and ambition for global leadership.

Groups 195

Groups Technology Reputation Software 195

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Technology 172

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Sword and the Script

NOVEMBER 12, 2024

When we get down to the fundamentals of psychology around marketing and PR for technology products and SaaS software isn’t different politics. Many of the lessons seem plausible to me. Some emphasize a particular position, reason, or message as to why one side won and the other lost. It sounds easy, but it’s not.

Marketing 217

Marketing Software Training B2B 217

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Too little. source ) 10.

B2B 181

B2B Survey Marketing Analysis 181

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 203

Technology Customer Service Software How To 203

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform. Feel free to reach out to her on Twitter ( @AlbaneFlamant ).

Training 399

Training Video Analysis Data 399

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 173

Technology Publicity Software Pitching 173

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. First of all, you need to work out how sentiment analysis will be most useful for your organisation. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . NEO analysis helps us understand where IFAW can truly stand out. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. But for all the hype, there truly is no substitute for manual research and human analysis. Yet, many PR teams look for technology shortcuts. Journalists are very busy, so giving them relevant information is key to PR success.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. We all need top-quality analysis, insights and objective advice to do that. In that regard, the name is fitting.

Agency 353

Agency Communications Marketing Leadership 353

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. This allows for precise targeting and resonant messaging.

Technology 127

Technology Trends Company Storytelling 127

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Warm Regards, Dan Beltramo.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Hotels 370

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156

Software Wikipedia B2B Pitching 156

5W PR

JANUARY 24, 2025

Take Spotify’s annual Wrapped campaign – its success stems from careful analysis of user data combined with shareable, platform-optimized content. PR professionals must stay ahead of platform changes, emerging technologies, and shifting user behaviors.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

JANUARY 27, 2025

Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance. Quality analysis now includes examining the prominence of coverage, message penetration, and audience reach.

Measurement 78

Measurement Tools Analysis Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR News: The Skinny. PR Daily News Feed. CNN Reliable Sources. Our own Chris Harihar has been featured in a few issues for his commentary!

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

AUGUST 24, 2020

All of that creates a rich meta-data layer that enables analysis with precision and scale never before attainable. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Each episode provides a rich analysis of recent news and discussions on popular topics. The NewsWorthy . For Immediate Release. Women at Work.

Sports 332

Sports Radio Retail Advertising 332

5W PR

JANUARY 26, 2025

The technology goes deeper than surface-level tracking. This sentiment analysis helps PR teams gauge public perception and adjust messaging strategies accordingly. The technology also excels at content personalization. The technology also optimizes campaign performance in real-time.

Publicity 78

Publicity System Crisis Management Analysis 78

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 130

Technology Customer Service Software How To 130

Onclusive

DECEMBER 14, 2021

There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions. For years we used a variety of competitors software, but we have never been able to demonstrate our worth to the wider business than we do now with Onclusive.

Tools 370

Tools Report Comparison Media 370

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. Based on over a decade of experience in the communications technology space, we’ve collected some “dos” and “don’ts” during a PR crisis: DO listen, assess the situation and get the facts.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78