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News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

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What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook?

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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. Geetu and her team mined historical data, using time series analysis to build a model (for more details, see this SlideShare presentation ). Click here to find out how.

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Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

You can even plan ahead with our volume predictions feature, which is designed to alert you before posts about your brand go viral. By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If you’re thinking that influencing sits with marketing, you’re mistaken.

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