Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image. Once something goes viral on social media, an online reputation may not recover promptly. And it's changing fast.

Social Media 104

Social Media Reputation How To Media 104

Prowly

APRIL 11, 2025

Try measuring SoV and do a thorough sentiment analysis. You can read more about these two metrics in these articles: Share of Voice in PR: How to Calculate Your Brand SOV How to Use Sentiment Analysis in PR How to Measure Brand Sentiment in PR 20+ Top Sentiment Analysis Tools for PR Pros Who is responsible for brand reputation management?

Reputation 104

Reputation Measurement Report Branding 104

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. This velocity means brands often find themselves playing defense against viral falsehoods before they’ve even identified the source.

Branding 78

Branding Brand Viral Training 78

NewsWhip

DECEMBER 2, 2024

This enhancement marks the beginning of a new era for Timeline, bringing a social-first perspective to your monitoring and analysis. By capturing these distinct engagement peaks in real time, Timeline provides a clear picture of how the story played out – from its subdued media launch to the viral moments driven by conversations on X.

Reddit 78

Reddit Viral Travel Analysis 78

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370

Strategy Communications Reputation Measurement 370

Melissa Agnes

AUGUST 29, 2014

A very interesting survey, by @pewresearch , that was done to examine whether or not monitoring social media – and social media activity – gives us a true insight into sentiment analysis. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Share them using #CrisisRoundup!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Prowly

DECEMBER 9, 2024

. #2 CNN International Online Visits per month: 117M Influence score: 91 Contributing journalists: 724 CNN International Online keeps the globe connected with breaking news, in-depth analysis, and cultural stories from every corner of the world.

Pitching 104

Pitching Sports Financial Analysis 104

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. It's always worth learning how to conduct thorough sentiment analysis , and you can read more on how to measure sentiment in brand-related public relations.

Twitter 104

Twitter Software Tools Social Media 104

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Small businesses need a structured approach that’s both comprehensive and manageable. Create a simple one-page response template for each scenario.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Prowly

DECEMBER 4, 2024

SEE NEW MEDIA MONITORING FEATURES IN ACTION 4 ways to get more strategic with media monitoring Read the theoretical scenarios below and learn how to conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries. No more waiting around until negative press goes viral. Scenario 1.

Data 104

Data Media Product Launch Analysis 104

Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. Fake news utilizes the same media that journalists recognize as crucial to the promotion of content.

Journalism 309

Journalism Study Social Media Resources 309

Agility PR Solutions

SEPTEMBER 9, 2019

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? Becoming a viral sensation is every marketer’s dream. The local fire department even offered to adopt him as its first feline member.

Viral 80

Viral How To Local Social Media 80

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Stand out among your competitors by having access to sentiment analysis, audience numbers, publicity values. The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring.

Viral 70

Viral Radio Media Sports 70

Cision

SEPTEMBER 27, 2017

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. But, imagine being someone whose job it is to make news. How important is fake news and that issue to them?

Video 205

Video Journalism Social Media Study 205

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Cision

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Agility PR Solutions

OCTOBER 7, 2020

It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging. Social media marketing has the potential to be the most cost-effective form of advertising any business puts together.

Social Media 184

Social Media Viral Media Advertising 184

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Branding Brand How To 104

Prowly

JANUARY 29, 2025

Sentiment analysis Usually, you'll see some fluctuations in brand sentiment: some rises or drops in positive to negative sentiment ratio. Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success. What makes a reputation management red flag?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Karen Freberg

FEBRUARY 2, 2020

However, it appears that Mr. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral. Teasers done well spark viral conversation. Livestreaming Baby Nut via Twitter. Contest to give away money from Mr. Peanut’s estate.

Social Media 78

Social Media Analysis Media Viral 78

Agility PR Solutions

MAY 9, 2022

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […].

Twitter 163

Twitter Viral Social Media Media 163

Agility PR Solutions

MARCH 16, 2022

There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. That’s why it is crucial to learn how to perform a crisis audit. […].

Crisis 164

Crisis Viral Examples Company 164

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools International Internal Resources 354

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. According to thecompany10, “Who can say exactly why a video or story goes viral? Companies that are too data dependent run the risk of not taking a chance on the next big thing.”

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

NOVEMBER 20, 2019

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. The Daily Mail featured a mix of viral stories and entertainment. A reminder on methodology, we use our API to gather these rankings, which you can read about on our developer hub.

Facebook 131

Facebook Viral Web Analysis 131

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! The viral videos! Take this week’s solar eclipse, for example. Make social media job #1.

Hotels 200

Hotels Local Interviews Viral 200

Melissa Agnes

MARCH 6, 2018

The audit phase is about analyzing where your organization currently sits on the crisis ready spectrum, with the aim of being able to use that analysis as a baseline to determine the next steps towards becoming crisis ready. Phase 1: Audit your organization’s current mindset and culture.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Cision

DECEMBER 20, 2016

Media analysis can provide insights into the trends and affinities of population groups. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. When content goes viral, the organization loses control over the message, the customer’s relationship to the content, and the reason that the content is being shared.

Viral 104

Viral Community Nonprofit Social Media 104

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. Exports for offline analysis, summarization, and sharing. We use the Reddit integration with NewsWhip every day to find great stories.

Reddit 117

Reddit Viral Community Local 117

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 107

Communications Viral Case Study Exercises 107

5W PR

OCTOBER 26, 2020

The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. If a business has recently gone viral on social media , this is a sign that it needs to be scaled up and as quickly as possible. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

Prowly

FEBRUARY 18, 2025

Post-campaign analysis is equally important. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. For example, monitor social media engagement, website traffic, or media coverage to understand audience reactions. Evaluate what worked, what didnt, and why.

Examples 104

Examples How To Product Launch Print 104

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

Reddit 88

Reddit Viral Web Trends 88

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Workspaces.

Tools 165

Tools Media Software Analysis 165