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Enhancing cybersecurity PR strategies with social media analytics

Agility PR Solutions

Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts.

Analytics 168
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Watching social media trends: A complete guide to Instagram Analytics in 2025

Agility PR Solutions

That’s where Instagram Analytics comes in. By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions.

Analytics 176
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The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146
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15 PR, IR, & Media Relations Trends to Watch in 2025

Business Wire

Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.

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Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Warm Regards, Dan Beltramo.

Analytics 312
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What are Press Release Analytics and How Do they Work?

Prowly

Today, we show you everything you need to know about press release analytics: what to measure, when and how. KPIs such as open rates and impressions are considered vanity metrics in PR analytics because they don't describe real interest or action from a target audience. They no longer have to rely on traditional media pickups as a KPI.

Analytics 104
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Introducing Cision's New Analytics Dashboards and Interactive Reports

Cision

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.

Analytics 318