Ronn Torossian

JULY 13, 2022

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. The post How Companies Can Rely on Analytics appeared first on. That’s why one of the best […].

Analytics 195

Analytics Company Data Marketing 195

Ronn Torossian

FEBRUARY 18, 2024

Businesses are using customer journey analytics to understand and optimize the customer experience. Understanding customer journey analytics Customer journey analytics tracks and analyzes […] The post The Power of Customer Journey Analytics in Shaping Seamless Interactions and Driving Business Success appeared first on.

Analytics 195

Analytics Data Tools 195

Onclusive

MAY 19, 2021

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Time: 1:00 pm EST. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive. Head of Impact and Planning. Clarity PR. Gemma Moroney.

Analytics 195

Analytics Policies Data Tools 195

Onclusive

JUNE 17, 2021

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive. They must be carefully planned.

Analytics 195

Analytics Measurement Reputation International 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. The post Onclusive Clips – Campaign Optimization – The Power of PR Analytics appeared first on Onclusive.

Analytics 195

Analytics Measurement Video Advertising 195

Agility PR Solutions

OCTOBER 27, 2024

That’s where Instagram Analytics comes in. By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions.

Analytics 179

Analytics Instagram Social Media Trends 179

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. The post Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics appeared first on Onclusive.

Analytics 195

Analytics Measurement Video Advertising 195

Prowly

DECEMBER 17, 2020

The post Pica Pole or Digital Analytics? Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]. ROI and the Art of PR appeared first on Prowly Magazine.

Analytics 196

Analytics Marketing 196

Agility PR Solutions

MARCH 17, 2022

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. The post Most marketing departments rely on outdated data and analytics practices appeared first on Agility PR Solutions.

Analytics 167

Analytics Data Marketing Company 167

The Resolution Blog

SEPTEMBER 5, 2023

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook. It happens to the best of us.

Web 156

Web Analytics Marketing Blogging 156

Axia PR

AUGUST 7, 2024

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics.

Analytics 124

Analytics Measurement Strategy Marketing 124

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 158

Analytics Tools How To Marketing 158

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Business Wire

APRIL 30, 2024

This is the power of integrating data and analytics into press releases. Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room.

Data 364

Data Analytics 364

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. Not many Cal-Tech grads enter the PR business, but Patrick Liang co-founded Onclusive nine years ago.

Analytics 347

Analytics Engineering System Software 347

Prowly

JUNE 27, 2024

You know you spend a lot of time on it, but it’s never […] The post Dig Deeper Using Audience Analytics and AI Keyword Search appeared first on Prowly Blog. After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on.

Analytics 118

Analytics Blogging Media 118

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Can other teams benefit from PR analytics data and shared ROI? Why technology ROI matters. The answer is yes!

How To 397

How To Media Software Analytics 397

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Agility PR Solutions

JULY 29, 2024

The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

Analytics 113

Analytics Data Tools Marketing 113

Business Wire

MARCH 7, 2024

How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

Measurement 293

Measurement Blogging Analytics Tools 293

Agility PR Solutions

SEPTEMBER 16, 2024

This is where PR analytics come into play—a crucial component in the toolkit of modern communicators. But […] The post Refining your PR analytics approach—top tools, features, and best practices appeared first on Agility PR Solutions. The stakes are high, and the competition is fierce.

Analytics 109

Analytics Tools Reputation Communications 109

Onclusive

OCTOBER 29, 2021

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you.

Comparison 370

Comparison Report Media Software 370

Agility PR Solutions

OCTOBER 20, 2024

The buzz feels great, but as you sit down to measure the results, you’re stuck asking the same old questions: Did this actually move the […] The post The future of PR is here: How AI analytics can transform your campaigns appeared first on Agility PR Solutions.

Analytics 109

Analytics Product Launch Measurement Trends 109

Agility PR Solutions

OCTOBER 26, 2023

This article will explore ways that businesses can use data […] The post 6 ways to use data-driven analytics and insights to optimize PR campaigns appeared first on Agility PR Solutions. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies.

Analytics 125

Analytics Data Measurement Social Media 125

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Business Wire

MARCH 30, 2020

We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?

Data 283

Data Blogging Analytics Measurement 283

Agility PR Solutions

OCTOBER 4, 2023

That said, our ability to assess the impact of our PR campaigns has not kept pace, as a whopping 60 percent of […] The post Measuring PR success: Key metrics and analytics for data-driven decision-making appeared first on Agility PR Solutions.

Analytics 120

Analytics Measurement Data Technology 120

Onclusive

NOVEMBER 10, 2020

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you.

Comparison 345

Comparison Report Media Software 345

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. The release of Essentials and Pro complements Onclusive’s existing Enterprise application which delivers the world’s most advanced communications analytics including PR Attribution and Power of Voice for global brands.

Enterprise 307

Enterprise Media Analytics Analysis 307

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Business Wire

DECEMBER 17, 2024

Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.

Media Relations 210

Media Relations Trends Media Analytics 210

Agility PR Solutions

SEPTEMBER 18, 2024

In a groundbreaking move set to reshape the landscape of digital marketing, OpenAI, the trailblazer in artificial intelligence, has announced its acquisition of Rockset, a leading player in real-time analytics and data management.

Analytics 109

Analytics Data Marketing Trends 109

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 264

Corporate Analytics Communications Web 264

Remote PR Jobs

SEPTEMBER 27, 2024

Monitoring and Analytics Monitoring the performance of your press release is essential to understand its impact and reach. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Agility PR Solutions

OCTOBER 27, 2024

That’s where Instagram Analytics comes in. By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions.

Analytics 103

Analytics Instagram Social Media Trends 103

Prowly

OCTOBER 23, 2024

What you'll learn Efficiently prepare for personalized outreach to spark journalists’ interest Spend 50% less time on email personalization Use email analytics to your campaign’s advantage Try email personalization for free Background The world of traditional media is shrinking but PR needs are growing.

How To 211

How To Pitching Analytics Software 211