ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. The campaign is going well – positive press and analytics that prove people are responding. Value relationships, not just contacts or stories.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. Get creative and be sure the sales team is involved in developing the plays. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. This also works well if your company has a proper blog.

B2B 78

B2B Case Study Study Conference 78

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. That’s like saying the telephone is PR technology.

Interviews 102

Interviews Publicity Technology Social Media 102

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. I want marketers to think more creatively and broadly about what to measure. Chad Pollitt, Co-founder, Relevance.com: “Next year we’ll see the marriage of AI and analytics.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. Google Analytics.

Report 81

Report Data SEO Analytics 81

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. All of these events are free to PRSA International Conference attendees, though an RSVP is required for our roundtable on Monday. Here’s where you can find us this weekend and next week.

Conference 40

Conference Internal International Sports 40

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Predictive analytics.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. This is just the starting point, so feel free to get creative as you build your keyword ideas list. Spy on the competition.

SEO 40

SEO Blogging Web Writing 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. Google Analytics.

Report 52

Report Data SEO Analytics 52

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? A follow-up blog post by PR 2.0

Trade Shows 150

Trade Shows Community Social Media Resources 150

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Helping your brand stand out requires not just creativity but also strategic alignment. Industry Trends and Insights Stay updated with industry reports, blogs, forums, and news to identify trending topics or perennial themes within your industry.

How To 52

How To SEO Content Marketing Engineering 52

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. From there, I started diving through other majors, most of them with a math and analytical bedrock. It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. When I found Public Relations (PR), I knew it was the place for me.

Industry 36

Industry Comparison Technology Creativity 36

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Get tips that will help you drive more revenue in the new year with Cision and PR Newswire’s free guide Finding Your Blog’s Voice and Keeping the Conversation Fresh.

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. – Measurement & analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 137

Measurement B2B Google Financial 137

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. Make it more rigorous and analytical.

Communications 50

Communications Marketing International Internal 50

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Automated insight from excel spreadsheets?

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. Next, with a firm grasp on current performance, the team developed a Creative Brief. Content and Optimization.

Web 60

Web International Internal Storytelling 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Third, the data analytics on the backend isn’t just for journalists. 4) Emphasis on professional journalism.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output. Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Buzzstream

AUGUST 29, 2018

Before investing heavily in creative campaigns or contentless link building tactics, you’ll want to know if an increase in organic revenue is likely or if the changes needed are closer to home (i.e. Like so: Note: We can’t use Search Analytics data for this. technical issues or content improvement). It is a useful metric, but not here.

Comparison 113

Comparison Data Analytics Tools 113

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Through the use of analytics, tech PR professionals can identify key metrics and trends to create campaigns that are tailored to the needs of their target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MARCH 24, 2015

Contently says some “30% of clicks come from bots” which is easy to see in any of the top analytics platforms such as Google Analytics (GA). Moz has an excellent article on How to Stop Spam Bots from Ruining Your Analytics Referral Data. This is especially true for anyone selling a content marketing philosophy internally.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR 20/20

MARCH 21, 2017

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. While the perfect tweet or Facebook post requires human creativity, bulk drafting and sharing links doesn’t always have to. Review analytics and write performance reports. Check out more posts like it here.

Marketing 42

Marketing Analytics Analysis Technology 42

Communications Conversations

FEBRUARY 29, 2016

5: A deep understanding of traditional, digital and business analytics. Sure, most people have a cursory understanding of Facebook Insights, Google Analytics and a few other platforms at this point. Every time I see a company here in Minneapolis searching for an analytics person, it seems like they struggle to find the ideal candidate.

Instagram 60

Instagram Analytics Mobile Employee 60

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?

Content Marketing 59

Content Marketing Creativity Marketing eBook 59

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. Breaking news (heaven knows we’ve had quite the wave of shocking headlines in just the first couple of weeks of the year) or internal or external crises can lead to any number of unforeseen hiccups (at best) or catastrophes (at worst). Ground, unbroken.

Strategy 101

Strategy Measurement Financial Analytics 101

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. 5) Picks from the vendor blogs and PR trades. I’ve looked over the vendor blogs for the last 30 days or so and picked out a few blog posts (or contributions) I thought should earn a mention. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Here’s what a couple of them had to say about their agency experiences.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

FEBRUARY 11, 2017

Further, the persistent questions of confidence and fidelity of analytics provided by the giants may open a window of opportunity for new entrants. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Data and Analysis Perspectives Analytical vs synthetic. Analytical —Breaking down complex problems into smaller components. Is there a way to practice clear thinking?

eBook 52

eBook Analysis System Data 52

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. These four September days are for you—the product manager, the creative marketer, the start-up founder. 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97