ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Let’s take the organic traffic from my personal blog as an example. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! To determine the right creative angle, ask yourself—why would my audiences care about this topic? Blogs and social media channels have become an integral part of communications strategy because they offer a way to have an active conversation with your audience.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

MAY 12, 2015

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to. So What’s the Right Information?

Analytics 120

Analytics Social Media Web Media 120

5W PR

JANUARY 15, 2025

Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.

Storytelling 78

Storytelling Creativity Data Trends 78

Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. This also works well if your company has a proper blog. They are adept at negotiation terms and will have interesting ideas.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. There are several tools and creative ways to get your post read by the audience you’re targeting.

Blogging 136

Blogging Airlines Analytics Facebook 136

Landis PR

MARCH 17, 2025

If youre a PR pro, you know that a media hit in a major client target publication is worth more to them than ten hits in minor trade blogs. Well, Id argue that our last win is a great starting point for the next creative idea. Present that hit accordingly! Here are five ways to use ROI data to make a difference for the next campaign.

Analytics 59

Analytics Measurement Data Software 59

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

DECEMBER 25, 2024

Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Encourage creativity and authenticity from the influencer. Offer fair compensation for the influencer’s time, effort, and creative contribution.

Industry 78

Industry Guidelines Marketing Creativity 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. The good news is that it is never too late to learn how to flex your creative muscles.

Creativity 98

Creativity Publicity How To Policies 98

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. The platform is easy to navigate & produces accurate metrics married with Google Analytics.

Technology 195

Technology Comparison How To Software 195

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 127

Blogging Survey B2B Analysis 127

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends.

Publicity 78

Publicity System Crisis Management Analysis 78

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Develop a company blog that showcases your expertise and provides real value to readers. Share original research, industry analysis, and customer success stories that journalists can reference.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. PR agencies are there to help clients understand the difference between what may make an interesting blog or social media post, or inclusion in the company newsletter vs. genuine news for public consumption. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Branding Brand Storytelling 256

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. Use analytics tools to track key metrics such as views, shares, likes, and comments. The post How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

DECEMBER 29, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. Employ advanced analytics tools to identify patterns and trends, enabling more accurate predictions and personalized recommendations.

Consumer 78

Consumer How To Privacy Data 78

5W PR

MARCH 7, 2025

AI-Powered Social Media Analytics and Optimization Social media marketing in the fitness space has been transformed by AI’s ability to process and act on vast amounts of engagement data. The post The Role Of AI In Wellness And Fitness Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing System Data Analytics 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

DECEMBER 21, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. Employ advanced analytics tools to identify patterns and trends, enabling more accurate predictions and personalized recommendations.

Consumer 78

Consumer How To Privacy Data 78

5W PR

DECEMBER 4, 2024

Track and Analyze Results Monitor the campaign’s performance using analytics tools. The app’s user-friendly interface and creative tools also make it easy for users to create and share engaging content. Utilize Paid Advertising While organic reach is important, paid advertising can accelerate a campaign’s momentum.

Viral 78

Viral How To Advertising Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Social Media Tools Trends 170

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” First of all, what’s your mission? Study your audience It’s time to dig deep and learn about your customers.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

Creativity 70

Creativity Marketing Media Analytics 70

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They can imagine that which isn’t there.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Brands often have baseline style guides, but style guides aren’t enough.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. The key players here are going to be Google Analytics and a third-party social media monitoring tool. David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency.

Analytics 200

Analytics Energy Google Customer Service 200

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Any PR person who doesn’t understand analytics, or at least the basics of SEO, will find themselves working at a serious disadvantage in today’s digital environment. A course in Google Analytics or a partnership with a search expert is a worthy investment. Understanding SEO. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83