Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Can other teams benefit from PR analytics data and shared ROI? Extending the ROI to other teams. The answer is yes!

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Any technology requires a certain level of support. Customer support can be a game-changer.

Technology 195

Technology Comparison How To Software 195

Shift Communications

DECEMBER 5, 2014

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu.

Analytics 163

Analytics Twitter How To Social Media 163

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. PR professionals must continually adapt their approach, using data analytics to refine their strategies and AI tools to improve efficiency. This data helps PR teams refine their strategies and demonstrate ROI to stakeholders.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Podcast monitoring.

Technology 173

Technology Publicity Software Pitching 173

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Example of video recognition technology. on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened? Vice President, Marketing Technology. What caused those events? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. – There are two sides to this lack of trust in a data management process and data analytics solution. Why this roadblock shows up?

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Again, without violating any non-disclosure agreements, look at the big picture in the world of marketing technology.

Analytics 143

Analytics Google Data Technology 143

Onclusive

OCTOBER 29, 2018

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.

Communications 383

Communications Tools Google Resources 383

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for.

Strategy 418

Strategy Survey Automotive Data 418

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Let’s take the organic traffic from my personal blog as an example. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Data Analytics: Converting Information into Action Modern security programs generate massive amounts of data. Predictive analytics help anticipate future threats.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations.

Measurement 396

Measurement Data Hotels Viral 396

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. Vanity metrics like press mentions are no longer the focus.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

APRIL 12, 2025

The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing , with successful parks seeing up to 25% increases in visitor satisfaction through these innovations. These shareable moments extend the park’s reach and create organic marketing opportunities.

Trends 78

Trends Strategy Publicity System 78

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Quantitative and analytical with exceptional ROI-tracking skills. Skills/Attributes. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

OCTOBER 18, 2024

Digital marketing leverages technology to reach a wider audience through online channels. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use social media analytics to track engagement and optimize strategy. Rather, they complement each other in various ways.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Branding 370

Branding Brand Media Measurement 370

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Reporting and analytics. Google Analytics.

Tools 207

Tools Analytics Google Measurement 207

5W PR

FEBRUARY 1, 2025

Platform Selection and Management Choosing the right technology platform supports program success. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

APRIL 3, 2025

Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. Organizations must adapt ethical frameworks for these emerging technologies.

Ethics 78

Ethics Leadership Crisis Training 78

Onclusive

JANUARY 22, 2020

Sentiment scores are delivered in real-time through Onclusive’s media monitoring and analytics platform. “This new innovation represents the next evolution of AI-driven communications technology and our corporate commitment to advancing the state-of-the-art in media monitoring. Why is sentiment analysis important for PR teams?

Analysis 376

Analysis Measurement Engineering Analytics 376

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 129

Technology Publicity Software Print 129