Onclusive

NOVEMBER 6, 2019

Yext’s communications team was looking for a better way to understand the full effect of its efforts in a way that would meaningfully inform their communications strategy, and allow them to better quantify the effectiveness of their communications and report press coverage metrics. Complete Form To Learn More.

Case Study 52

Case Study Analytics Study Report 52

Business Wire

JANUARY 22, 2025

From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement.

Blogging 269

Blogging Communications Examples Strategy 269

Prowly

FEBRUARY 28, 2025

Today, we show you everything you need to know about press release analytics: what to measure, when and how. Many brands now have direct communication channels with their audiences, such as owned media (blogs, websites, email lists) and social media platforms. They no longer have to rely on traditional media pickups as a KPI.

Analytics 104

Analytics Measurement Tools Social Media 104

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 6, 2025

The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Why this roadblock shows up?

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

JUNE 17, 2021

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication. They must be carefully planned.

Analytics 195

Analytics Measurement Reputation International 195

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

Cision

FEBRUARY 4, 2021

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them.

Analytics 195

Analytics Data Tools Communications 195

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 268

Corporate Analytics Communications Web 268

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The post Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE appeared first on Cision. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Ronn Torossian

FEBRUARY 1, 2025

Learn how healthcare PR is evolving in 2025, from digital trends and data analytics to mental health focus and ethical communication strategies The post Healthcare PR Trends Today: Navigating the Evolving Landscape of Communication in 2025 appeared first on.

Healthcare 195

Healthcare Trends Communications Ethics 195

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Onclusive

FEBRUARY 5, 2019

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. It’s an exciting time to be in marketing, PR and communications.”

Communications 218

Communications Marketing Analytics Technology 218

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Try Essentials and Pro for free today and see how data science can modernize your communications.

Enterprise 307

Enterprise Media Analytics Analysis 307

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Just having media monitoring in place is no longer sufficient for PR and communications success. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. What are some tips for working on an integrated communications team?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

Business Wire

MARCH 30, 2020

How do busy communicators know which data points are most important to review when their time is limited? We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most. But you’re not done - you still need to measure your results.

Data 288

Data Blogging Analytics Measurement 288

Business Wire

MARCH 7, 2024

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. Press releases have long been regarded as indispensable tools for circulating important news and information. What metrics are important for measuring your results?

Measurement 297

Measurement Blogging Analytics Tools 297

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Groups 370

Groups Data Measurement System 370

5W PR

JANUARY 24, 2025

The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Branding Brand Crisis Management 109

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

5W PR

MARCH 17, 2025

Communication Strategy: Building Trust Through Transparency Clear communication protocols are essential before, during, and after security events. Develop a detailed communication plan that outlines roles, responsibilities, and procedures for different types of incidents. Predictive analytics help anticipate future threats.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Landis PR

MARCH 17, 2025

Doing a quick survey to gauge what worked and what didnt in communications is pretty simple to help people feel pride in their workplace. Find some new media stars Youve created a communications system that works but to expand, you need to have some new and fresh viewpoints. Did your work lead tohappier staffers?

Analytics 59

Analytics Measurement Data Software 59

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category. Digiday and Inc. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

Prowly

DECEMBER 17, 2024

Prowly: feature comparison Cision Prowly Media database size 1.4M+ 1M+ Press release creator Yes Yes Newswire Yes No Online newsroom Yes Yes Media monitoring Yes Yes Social media listening Yes Yes Coverage reports Yes Yes Automated follow-up emails No Yes Email analytics Advanced Advanced Pros Over 1.4M What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104