5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. The post Onclusive Clips – Campaign Optimization – The Power of PR Analytics appeared first on Onclusive.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. The post Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics appeared first on Onclusive.

Analytics 195

Analytics Measurement Video Advertising 195

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Agility PR Solutions

JANUARY 26, 2025

As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception.

Ethics 117

Ethics Trends Marketing Analytics 117

Agility PR Solutions

JANUARY 1, 2025

As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception.

Case Study 100

Case Study Study Trends Marketing 100

Ronn Torossian

SEPTEMBER 9, 2019

Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […]. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Consumer 150

Consumer Marketing SEO Analytics 150

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Branding Brand Analytics 104

Agility PR Solutions

MARCH 10, 2022

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

Apparel 148

Apparel Consumer Branding Brand 148

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Branding Brand How To 168

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Prowly

DECEMBER 17, 2024

Prowly: feature comparison Cision Prowly Media database size 1.4M+ 1M+ Press release creator Yes Yes Newswire Yes No Online newsroom Yes Yes Media monitoring Yes Yes Social media listening Yes Yes Coverage reports Yes Yes Automated follow-up emails No Yes Email analytics Advanced Advanced Pros Over 1.4M What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Cision

JUNE 29, 2016

Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

Analytics 215

Analytics Measurement Big Data Data 215

PRSay

JANUARY 3, 2025

In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging. According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans.

Trends 97

Trends Branding Brand Publicity 97

Cision

APRIL 27, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Web analytics owners can be a good place to get valuable data about your target audience.

Storytelling 146

Storytelling Data B2C B2B 146

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can keep track of these impressions using analytics tools or analytic features provided.

Measurement 104

Measurement Tools Branding Brand 104

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. Livestreaming is simply video that streams for people to watch as it’s being recorded.

Trends 319

Trends Content Marketing Branding Brand 319

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. How does analytics drive your PR strategy? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

FEBRUARY 8, 2025

Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. Data-Driven Cultural Intelligence Modern PR teams can now leverage data analytics to inform cultural strategy.

Local 78

Local Training Data Consumer 78

Onclusive

AUGUST 28, 2019

As an analytics company, we’ve seen the data; and, we can tell you this strategy works. 90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen). 90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen). It’s cost efficient.

Media 240

Media LinkedIn Retail Consumer 240

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

Bianchi Biz Blog

JANUARY 9, 2025

Monitor the Things that Matter: Be a voracious consumer of news and content from all types of media impacting your industry. Keep up on breaking news as well as the bigger picture, analytical coverage.

Trends 84

Trends Analytics Reputation Pitching 84

Cision

NOVEMBER 10, 2016

It isn’t difficult to see, however, that the real hero of the campaign is big data analytics, without which it would have been impossible for Dove to discover “the real truth.”. According to Rossi, data collected by music streaming offers 15 times more data points than other media sources.

Data 292

Data Big Data Strategy How To 292

5W PR

NOVEMBER 15, 2024

In today’s digital landscape, where consumers increasingly rely on recommendations from peers and online personalities, the intersection of public relations and influencer marketing has become a strategic imperative for businesses aiming to maximize their return on investment (ROI).

Strategy 88

Strategy Measurement Analysis Analytics 88

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Engagement: You’ve got press coverage — now what?

Measurement 396

Measurement Data Hotels Viral 396

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. A great example is Google Analytics. B2C – Business to consumer.

SEO 211

SEO Tools Engineering Google 211

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Mindful Marketing

JULY 19, 2023

Second, even if Retention.com is given a legal pass, it’s practices still raise moral questions, e.g., What really represents ‘opting in,’ and how might less-than-transparent and/or manipulative systems mislead or coerce consumers?

Analytics 101

Analytics Data Retail Advertising 101

Agility PR Solutions

AUGUST 20, 2024

Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making.

Analytics 78

Analytics Examples Data Trends 78

Prowly

FEBRUARY 20, 2025

Globe Newswire Starting price: $195 per press release GlobeNewswire is a press release distribution service that helps businesses share news with media, investors, and consumers through targeted distribution options. Services include press release distribution, media database access, media monitoring, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. A running of your weekly or monthly analytics report will include likes, conversions, and profile views to determine the top-performing posts for boosting. Social media marketing and PR have recently become inseparable. A/B testing.

Social Media 344

Social Media Media B2B Leadership 344

Agility PR Solutions

JULY 16, 2023

By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the concept of data-driven marketing and how leveraging analytics can significantly improve campaign performance.

Analytics 78

Analytics Data Marketing Trends 78

Prowly

APRIL 10, 2025

Use tools like Google Analytics, native social analytics, or dashboards in tools like Prowly to evaluate the exposure of your brand messaging. Direct traffic Evaluate direct traffic by examining visitors who enter your URL directly into their browser or via bookmarks, these numbers are also provided by Google Analytics.

Branding 104

Branding Brand How To Measurement 104