NewsWhip

NOVEMBER 20, 2024

During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence. Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product.

Data 78

Data Storytelling Policies Employee 78

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story.

Storytelling 149

Storytelling Data Insurance Insurance 149

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 135

Storytelling Communications Survey Case Study 135

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Larger in-house teams and agencies that need advanced data analytics and insights into their audience. Larger in-house teams and agencies that need advanced data analytics and insights into their audience.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. For VC firms, these are essential in attracting high-quality deal flow and new investors.

Trends 88

Trends Healthcare Reputation Financial 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

How To 257

How To Interviews Measurement Storytelling 257

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Audience Data.

Data 146

Data How To Storytelling Analytics 146

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Use analytics tools to gain insights into the audience’s behavior and preferences.

Creativity 78

Creativity Social Media Strategy Brand 78

Onclusive

DECEMBER 6, 2019

This year’s program spans several areas related to content strategy, including analytics and performance, user experience design, workflows and stakeholders, content design for AI and bots, editorial assignments and calendars, and hiring and staff management. AMEC Global Summit. Dates: October 25 – 27, 2020. Location: Nashville, TN.

Conference 329

Conference Marketing Case Study Measurement 329

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional. In one survey, consumers were 2.4x In the era of AI, though, brand authenticity is crucial.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Any PR person who doesn’t understand analytics, or at least the basics of SEO, will find themselves working at a serious disadvantage in today’s digital environment. A course in Google Analytics or a partnership with a search expert is a worthy investment. Understanding SEO. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

SEPTEMBER 20, 2017

Therefore owned analytics become a great asset in PR. At the most basic, Google Analytics should be your best friend. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. How can we access data for PR ROI? That’s why AirPR was built.

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Course Technology Creativity 186

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 212

Marketing Content Marketing Data Social Media 212

Prowly

FEBRUARY 13, 2025

Leverage insights from surveys, social buzz, and analytics to craft bold strategies that amplify recognition and fuel growth. You can foster trust among consumers and attract new clients thanks to positive online reviews and a sterling business's reputation. Brand awareness is more than numbersits about making an impact.

Software 104

Software Reputation Examples How To 104

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Data, storytelling and blogging of grow in importance.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Prowly

MARCH 4, 2025

Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Analytics are becoming even more important. Consumers now have higher expectations, making generic campaigns simply ineffective.

Trends 104

Trends Reddit Pitching Data 104

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Shift Communications

NOVEMBER 21, 2014

In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles , according to statisticians. When content aligns with what consumers want to see, organic reach can go through the roof.

Facebook 167

Facebook Real Estate Analytics Report 167

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations. Video trends for 2023. Facebook Reels.

Video 162

Video Film Facebook Social Media 162

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Big Data 167

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM).

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. So, that’s an area of strategic value that I think communicators can think about.

Media 202

Media Storytelling Technology Data 202