Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Guidelines Agency 150

Cision

OCTOBER 23, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

Creativity 149

Creativity Marketing Media Analytics 149

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Cision

MAY 12, 2015

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to. So What’s the Right Information?

Analytics 120

Analytics Social Media Web Media 120

Landis PR

MARCH 17, 2025

Well, Id argue that our last win is a great starting point for the next creative idea. The post Make This the Year of More Complete and Holistic ROI Analytics for PR Pros and Clients appeared first on Landis PR. Here are five ways to use ROI data to make a difference for the next campaign. Albert Einstein Decide on how to measure.

Analytics 59

Analytics Measurement Data Software 59

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Larger in-house teams and agencies that need advanced data analytics and insights into their audience. PR CRM Email outreach Newsrooms Basic analytics Who is it best for? What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

5W PR

JANUARY 15, 2025

Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.

Storytelling 78

Storytelling Creativity Data Trends 78

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. 2) Change Your Surroundings.

Creativity 98

Creativity Publicity How To Policies 98

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Buzzstream

FEBRUARY 17, 2025

Using Google Analytics, under the Acquisition tab, I can see that about 4% of our traffic has come from Referrals in the past 12 months. Unfortunately, unlike Universal Analytics, you cant see referral traffic at the URL levelonly the domain level.) To measure organic traffic using Google Analytics, goto Engagement>Landing Page.

Digital PR 112

Digital PR Report Google Radio 112

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Ask these questions to create your messaging: What’s the right angle? How will it break through the noise? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Agility PR Solutions

MAY 12, 2021

New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive digital and social advertising campaigns from your competitors.

Creativity 86

Creativity Marketing Advertising Advertising 86

5W PR

DECEMBER 25, 2024

Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Encourage creativity and authenticity from the influencer. Offer fair compensation for the influencer’s time, effort, and creative contribution.

Industry 78

Industry Guidelines Marketing Creativity 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. A running of your weekly or monthly analytics report will include likes, conversions, and profile views to determine the top-performing posts for boosting. All promotion isn’t equal. A/B testing.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

MARCH 7, 2025

AI-Powered Social Media Analytics and Optimization Social media marketing in the fitness space has been transformed by AI’s ability to process and act on vast amounts of engagement data. Equinox’s AI system analyzes over 50 data points per member to create personalized content journeys across all their digital touchpoints.

Marketing 78

Marketing System Data Analytics 78

Cision

JUNE 22, 2017

This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success. Now agencies will need to use their own analytics to provide recommendations on how we can reach that same audience through PR.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. But the conflict typically runs deeper. A major market research initiative. . A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. The campaign is going well – positive press and analytics that prove people are responding. At the same time, as traditional advertising spend decreases for many brands, creative use of digital and mobile content is on the rise. Constantly merchandise positive PR results.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. Agencies can integrate AI writing assistants into their content workflows, using them to create initial drafts that creative teams then refine and perfect.

Publicity 78

Publicity System Crisis Management Analysis 78

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. The platform is easy to navigate & produces accurate metrics married with Google Analytics.

Technology 195

Technology Comparison How To Software 195

Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. If a procurement or legal team wants to remove such a clause before signing, then develop a negotiation playbook.

B2B 141

B2B Case Study Study Conference 141

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn. Affinity and Trust. Now would be a perfect time to do that.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. Use analytics tools to track key metrics such as views, shares, likes, and comments. Choosing the Right Format for The Story The choice of format is crucial in delivering the story effectively. Create visually stunning short films that tell a compelling story.

Storytelling 78

Storytelling Brand Branding How To 78

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Some even admit to a secret fear of so-called left-brain skills like data analytics. Mastery of analytics tools is expected for both developing campaigns and showing their value.

Analytics 170

Analytics Social Media Tools Trends 170

Agility PR Solutions

MAY 19, 2022

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. The post 4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame? appeared first on Agility PR Solutions.

Creativity 78

Creativity Data Company Analytics 78

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

5W PR

DECEMBER 29, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. Employ advanced analytics tools to identify patterns and trends, enabling more accurate predictions and personalized recommendations.

Consumer 78

Consumer How To Privacy Fashion 78

Onclusive

JANUARY 16, 2019

Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Ty Shay, CMO of Lifelock, opening up the 2018 Growth PR Conference. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225