Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Big Data 100

Big Data Data Publicity Analytics 100

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 186

Marketing Content Marketing Data Social Media 186

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Customer service and Chatbots (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience. More than a year ago, researchers noted 45 percent of America’s occupations will be automated within the next 20 years. If you''re anything like me, you''re thinking. "I''m

Newspapers 77

Newspapers Customer Service Google Journalism 77

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. It is a free up to.5

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. It is a free up to.5

Data 120

Data Tools Google Examples 120

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. Since social positions vary widely from company to company, what does your typical day look like?

Healthcare 114

Healthcare SMB Social Media Meeting 114

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 97

Interviews Publicity Technology Social Media 97

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Pattern89 : Forget blind A/B testing.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” These four September days are for you—the product manager, the creative marketer, the start-up founder. 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JANUARY 16, 2023

For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Run by the makers of the KISSmetrics platform, the blog also offers advice to up your analytics game.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

FEBRUARY 11, 2017

Further, the persistent questions of confidence and fidelity of analytics provided by the giants may open a window of opportunity for new entrants. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Superior Customer Support — Deliver exceptional social customer service.

Social Media 87

Social Media Media Mobile SEO 87

Journalistics

MARCH 24, 2015

You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance. How will you use this data?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 40

Conference Marketing Analytics Case Study 40

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Stephen Waddington

DECEMBER 30, 2019

Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Progress is slow.

Government 103

Government Education Print Ethics 103

PR Fuel

JULY 2, 2024

Combining AI and Human Expertise for PR It’s important to remember that ChatGPT is a tool to enhance human creativity, not replace it entirely. Another advantage of using a distribution service is the ability to track and measure the performance of your press releases.

Writing 52

Writing Pitching Tools Case Study 52

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure.

Measurement 40

Measurement How To Analytics Customer Service 40

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. – 4:05 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Over time, refine your topic pillars based on the data and feedback collected.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

APRIL 1, 2024

CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service. How does your brand, product, or services make their lives easier? Customer analytics can inspire the SEO content your target audience is looking for online.

SEO 52

SEO Engineering Writing How To 52

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. While your messaging is limited to 280 characters, you can develop succinct, creative content for your brand that adds to an existing conversation. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable.

Social Media 52

Social Media Consumer Branding Brand 52

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. I’m learning to be both more creative and more analytical—and those skills can overlap (left brain, right brain). Now, with social media, we’re talking directly to our members— and health care consumers more broadly. That’s a lot of it and the obvious part.)

Insurance 60

Insurance Insurance Social Media Corporate 60

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. Create mock ads + content for FB (FB Creative Hub). Google Analytics. Instagram has done the same thing as well as adding their own stickers and geolocation. Video and photo replies are now available on IG. Hootsuite Academy. Adobe Social.

Social Media 40

Social Media Resources Media Case Study 40

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. The analytics across sites are consolidated with the originating admin, which for a communication pro or marketer promoting multiple channels on Facebook could be very convenient.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 89

Social Media Marketing Media Creativity 89

Cision

JANUARY 6, 2016

Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. Add some unique URLs, and analytics and reporting have suddenly gotten a whole lot simpler and easier. They can be measured. They’re easy to monitor. What do you think? Let us know how it goes.

Retail 120

Retail Customer Service Software Mobile 120

Stephen Waddington

FEBRUARY 12, 2019

Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. At this basic level of modernisation the investment requirement is often low.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Bots have been developed to help with customer service, support and sales. 7 Shift to newsroom workflow. With more than 1.3

Publicity 164

Publicity Ethics Community Data 164