Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Cision

MAY 12, 2015

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Want to become a measurement master? Sure, you can go deep with social media analytics , but you don’t have to.

Analytics 120

Analytics Social Media Web Media 120

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

Measurement 126

Measurement Creativity Analytics Groups 126

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 137

Measurement B2B Google Financial 137

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Larger in-house teams and agencies that need advanced data analytics and insights into their audience. PR CRM Email outreach Newsrooms Basic analytics Who is it best for? What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

5W PR

DECEMBER 25, 2024

Establish measurable KPIs to track the success of the campaign. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results. Use analytics tools to track key metrics such as views, shares, likes, and comments.

Storytelling 78

Storytelling Branding Brand How To 78

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? The free analytics report is definitely worth sharing a tweet! Please share!

Instagram 111

Instagram Measurement Tools Small Business 111

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times.

Examples 104

Examples How To Product Launch Print 104

5W PR

JANUARY 26, 2025

At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results. This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks.

Publicity 78

Publicity System Crisis Management Analysis 78

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Set measurable goals and start tracking right away. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Faced with budget cuts, PR is a line item that is repeatedly scrutinized, and in-house PR professionals are not immune.

Technology 266

Technology Television Web Social Media 266

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Option 2: X (Twitter) analytics There's a bit more data provided by the platform in their dashboards about Twitter mentions.

Twitter 104

Twitter Software Tools Social Media 104

5W PR

MARCH 7, 2025

The fitness industry’s adoption of AI-driven marketing has produced measurable results – with companies reporting up to 20% higher customer retention rates and a 15% increase in member engagement through AI-powered personalization strategies.

Marketing 78

Marketing System Data Analytics 78

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Social Media Tools Trends 170

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. At first, I labeled our new measurement practice, the “ Master of the Metrics.” That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change. More specifically, bad change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Stephen Waddington

FEBRUARY 4, 2019

Hosting platforms such as Libsyn and Transistor provide analytics but these are limited to raw numbers, while distribution services such as Apple‘s iTunes and Spotify both provide limited analytics. Each platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task.

Measurement 90

Measurement Analytics Comparison Advertising 90

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Any PR person who doesn’t understand analytics, or at least the basics of SEO, will find themselves working at a serious disadvantage in today’s digital environment. A course in Google Analytics or a partnership with a search expert is a worthy investment. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Requirements.

Software 150

Software Analytics Data Technology 150