Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. AI can augment their creativity and intuition, allowing them to work more efficiently and effectively.

Social Media 130

Social Media Measurement Tools Data 130

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoyt Organization

SEPTEMBER 8, 2023

Predictive Analytics Predictive analytics is another opportunity for using AI in PR. This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. It’s the reality that humans are gradually adapting their writing to match that of machines.

Publicity 91

Publicity Ethics Analysis Data 91

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity.

Communications 110

Communications Storytelling Analytics Web 110

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I like helping people express themselves creatively and share their knowledge.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 164

Conference Technology Mobile Analytics 164

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work.

Report 119

Report Publicity Training Policies 119

PR Fuel

JULY 2, 2024

With the rise of AI writing tools for press releases like ChatGPT, Claude and more, it’s now possible to generate press release drafts more efficiently than ever. Writing the Headline for Your Press Release While ChatGPT can help with the body content, I find that it often struggles to generate concise, punchy headlines on its own.

Writing 52

Writing Pitching Tools Case Study 52

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 103

Interviews Publicity Technology Social Media 103

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Her research interests focus on public relations, artificial intelligence, data analytics, a multi-generational workforce and the intersection of social media with society. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Working with our Creative Marketplace team, I staffed both of these roles with experienced professionals. Needless to say, a lot has changed since then.

Blogging 109

Blogging SEO Analysis Content Marketing 109

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 118

Technology Ethics Tools Creativity 118

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Gini went through the alphabet, starting with analytics and ending with zeitgeist, defining the most important elements for your content strategy.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Burrelles Fresh Ideas

JANUARY 23, 2024

Some of the approaches worth considering include: Using psychological profiles as data: The quality of machine learning analytics processes always depends on the quality of the data you train it with. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials.

Technology 77

Technology Training Data Consumer 77

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back. What value does digital marketing bring to sharing a brand’s story?

Strategy 71

Strategy Marketing SEO B2B 71

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MAY 26, 2016

Often this means sitting down and writing, designing, or recording. The key players here are going to be Google Analytics and a third-party social media monitoring tool. David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency. Data-Driven Insight. Now let’s look at some numbers.

Analytics 200

Analytics Energy Google Data 200

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Communications Conversations

OCTOBER 31, 2019

Let’s look at the analytics. I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. She writes like a human being–not a robotic corporate executive. They want leaders who feel, act and write/speak like real people. Want proof? 2,055 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. To truly stand out, you need creativity, innovation and originality. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Predictive Analytics: AI helps marketers forecast future trends and behaviors by using predictive analytics.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

DECEMBER 29, 2014

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Scott is also involved in exploring partnership opportunities with outside allies and helping develop and integrate new agency offerings across SHIFT’s account services, marketing technology and creative teams.

Analytics 102

Analytics Google Social Media Agency 102

Critical Mention

APRIL 26, 2019

JJ [Product Analytics] : Green. Matt: Write code. Matt: Creative freedom. Q: What’s your favorite color? Daniel [Sales]: Purple. Matt [Engineering]: Green. Eric [Marketing]: Blue. Amriel [Product]: Green. Josh [Accounting]: Orange. Q: What do you do at Critical Mention? JJ: I make stories out of data. Josh: The team!

Engineering 88

Engineering Sports Analytics Google 88