Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. ideas and execute them? Talk to Us

Creativity 77

Creativity Technology Marketing Web 77

Onclusive

JUNE 9, 2021

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 75

Creativity Study Survey Advertising 75

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report.

Analytics 60

Analytics Data Report Measurement 60

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. AI can augment their creativity and intuition, allowing them to work more efficiently and effectively.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity.

Communications 110

Communications Storytelling Analytics Web 110

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

The Hoyt Organization

SEPTEMBER 8, 2023

Predictive Analytics Predictive analytics is another opportunity for using AI in PR. This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. It’s the reality that humans are gradually adapting their writing to match that of machines.

Publicity 90

Publicity Ethics Analysis Data 90

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I like helping people express themselves creatively and share their knowledge.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Doctor Spin

OCTOBER 16, 2024

What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. PR Resource: Good PR vs Bad PR “Either write something worth reading or do something worth writing.” — Benjamin Franklin Spin Academy | Online PR Courses Good PR vs Bad PR Only PR problems can be fixed with PR.

eBook 52

eBook Journalism Analytics Privacy 52

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 166

Conference Technology Mobile Analytics 166

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work.

Report 119

Report Publicity Training Policies 119

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 188

Marketing Content Marketing Data Social Media 188

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 100

Interviews Publicity Technology Social Media 100

PR Fuel

JULY 2, 2024

With the rise of AI writing tools for press releases like ChatGPT, Claude and more, it’s now possible to generate press release drafts more efficiently than ever. Writing the Headline for Your Press Release While ChatGPT can help with the body content, I find that it often struggles to generate concise, punchy headlines on its own.

Writing 52

Writing Pitching Tools Case Study 52

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Her research interests focus on public relations, artificial intelligence, data analytics, a multi-generational workforce and the intersection of social media with society. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Advancements in healthcare technology are transforming the industry at a rapid pace. Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Gini went through the alphabet, starting with analytics and ending with zeitgeist, defining the most important elements for your content strategy.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Any PR person who doesn’t understand analytics, or at least the basics of SEO, will find themselves working at a serious disadvantage in today’s digital environment. A course in Google Analytics or a partnership with a search expert is a worthy investment. Understanding SEO. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 107

Technology Ethics Tools Creativity 107

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136