5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. Building a Strong Brand Foundation Trust, credibility, and a positive reputation form the bedrock of a successful hospitality brand.

Hotels 88

Hotels Brand Branding Crisis Management 88

Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

Crisis Management 104

Crisis Management Software Comparison Crisis 104

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .*

Brand 370

Brand Branding Media Measurement 370

5W PR

APRIL 3, 2025

When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. Ethical practices serve as the foundation for effective crisis prevention and management. This “reputation capital” provides a buffer during difficult times.

Ethics 78

Ethics Leadership Crisis Training 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. Data-Driven Cultural Intelligence Modern PR teams can now leverage data analytics to inform cultural strategy.

Local 78

Local Training Data Consumer 78

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Establish a fact-checking process for all security communications. Focus your analytics on areas with the highest potential impact.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

JANUARY 26, 2025

Predictive Analytics and Campaign Optimization Modern AI systems don’t just report on past performance – they predict future trends and outcomes. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

Publicity 78

Publicity System Crisis Management Analysis 78

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

The formula doesn’t have to be complicated; we have clients who focus on their own website analytics to gauge the power of earned media, while others rely on easily measurable metrics like share of media voice compared to competitors. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prowly

FEBRUARY 20, 2025

The goals for external communication are to build brand awareness, improve and maintain brand reputation, and create better relationships with stakeholders, customers, and the public. TRY PROWLY FOR 7 DAYS FREE How to create a communication plan, step by step A great communication strategy starts with an effective communication plan.

Writing 104

Writing Communications How To International 104

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Crisis Communications Corporate 195

Landis PR

JANUARY 28, 2025

Earned media placements in reputable outlets can significantly boost your visibility and credibility. Utilize analytics to assess the performance of your campaigns, media coverage, and digital content. Include compelling calls to action that encourage scheduling appointments or exploring services online.

Healthcare 59

Healthcare Data-Driven PR Crisis Communications Leadership 59

Presspage

JANUARY 21, 2025

Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Crisis communication A well-timed press release can help you maintain transparency and protect your reputation in a crisis.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Exercises Technology 78

Presspage

FEBRUARY 28, 2024

What is crisis comms and why is it important? Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. The last thing you want is members of your communications team saying different things to different media outlets.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Wadds Inc.

SEPTEMBER 19, 2023

Data analytics (53%) and social media management (54%) integrate AI tools more extensively. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed.

Publicity 126

Publicity Ethics Government Policies 126

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

Small Business 158

Small Business Publicity Social Media Web 158

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As the CIO, Zach oversees Kivvit’s investment in data tools and technologies and leads the Kivvit Insights team, which supports the firm’s research and analytics functions.

Data 148

Data Public Affairs Crisis Analytics 148

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

Reddit 183

Reddit Software B2B Technology 183

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

Onclusive

MAY 18, 2017

But today, a prerequisite for working in marketing and advertising is having a solid understanding of data analytics. PR is the most effective tool for reputation management. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results.

Advertising 150

Advertising Advertising LinkedIn Data 150

5W PR

OCTOBER 9, 2024

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. Understanding PR and Digital Marketing Public relations is a strategic communication discipline that builds and maintains positive stakeholder relationships.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

5W PR

SEPTEMBER 6, 2024

While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced. Building Trust and Reputation Trust is crucial in an industry fraught with breaches and data leaks. To measure the effectiveness, track studies, social media analytics, and website data.

Communications 78

Communications Measurement Employee Reputation 78

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Analytics and ROI. Additional duties.

Communications 149

Communications Crisis Internal International 149

Presspage

FEBRUARY 28, 2024

What is crisis comms and why is it important? Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. The last thing you want is members of your communications team saying different things to different media outlets.

Crisis 78

Crisis Reputation Software Crisis Communications 78

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in.

Communications 81

Communications Crisis Communications Media Public Affairs 81

Stephen Waddington

APRIL 28, 2020

I agree they should already have been debriefing the situation, what communication has delivered and what the data, analytics and feedback are showing. They should be looking at how to move from broadcast to engagement in the communication approach. They should be gathering information about the reputation of the company.

Crisis Communications 78

Crisis Communications Crisis Government Analytics 78

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. A little like TV of old, where the once-dominant broadcast channels gave way to more narrowly targeted cable networks, social platforms will appeal to specialized audiences and those seeking like-minded social communities. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Social and internet fuelled news media has heightened our sensitivity to crises, especially for those at the front line of communications within an organisation.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications.

Employee 156

Employee Software Survey Report 156

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 93

Social Media Marketing Media Storytelling 93

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. Real public relations is about behaviour, reputation and relationships.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60