Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Every crisis is different… but they all require a response by people or organizations that are highly adaptive.

Crisis Management 157

Crisis Management Crisis System Policies 157

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Remote PR Jobs

SEPTEMBER 27, 2024

Monitoring and Analytics Monitoring the performance of your press release is essential to understand its impact and reach. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Melissa Agnes

APRIL 25, 2015

Welcome to episode #046 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. About guest, Roman Gaponenko.

Crisis Management 100

Crisis Management Crisis LinkedIn Analytics 100

5W PR

JANUARY 26, 2025

Predictive Analytics and Campaign Optimization Modern AI systems don’t just report on past performance – they predict future trends and outcomes. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

Publicity 78

Publicity System Crisis Management Analysis 78

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

Reputation 105

Reputation Brand Branding Analytics 105

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.

Corporate 98

Corporate Reputation Telecommunications Study 98

Onclusive

NOVEMBER 8, 2023

But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Which means you won’t miss any insights!

How To 195

How To Tools Analytics Data 195

Onclusive

NOVEMBER 8, 2023

But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Which means you won’t miss any insights!

How To 195

How To Tools Analytics Data 195

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. This knowledge enables you to build proactive crisis management strategies. These strategies are vitally important, as they form the shield for safeguarding your brand’s reputation.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Melissa Agnes

APRIL 4, 2015

Both of these organizations took a completely different approach to their crisis management, which is interesting to analyze. Within this episode of The Crisis Intelligence Podcast, I explore both of these crisis management strategies and their impact on the organizations’ reputations with CASL attorney, Maanit Zemel.

Telecommunications 113

Telecommunications Crisis Management Policies Crisis 113

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. Further, quality communication enables PR practitioners to shape public perception and manage reputations effectively.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. However, crisis comms isn’t just about the actual communication part. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. The goals for external communication are to build brand awareness, improve and maintain brand reputation, and create better relationships with stakeholders, customers, and the public.

Writing 104

Writing Communications How To Internal 104

The Hoyt Organization

FEBRUARY 13, 2025

Because of this, public relations (PR) plays a critical role in shaping brand reputation, promoting services, and building trust. Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors. Crisis Management: Ensure your team is prepared to respond swiftly to high-severity issues (e.g.,

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

Marketing 239

Marketing Television Handbook Web 239

Prowly

FEBRUARY 28, 2025

Here are some reasons why PR is crucial when building up brand advocacy: It helps you build and maintain trust by communicating the brand's values, mission, and reliability through transparent and consistent messaging, helping you do reputation PR effortlessly. Prowly can measure your media mentions across social media and websites.

Brand 104

Brand Branding Employee Case Study 104

Presspage

FEBRUARY 28, 2024

What is crisis comms and why is it important? Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. For any company, a crumbling reputation is one of the main threats of a crisis.

Crisis 113

Crisis Reputation Software Crisis Communications 113

5W PR

OCTOBER 7, 2024

PR shapes public perception and enhances trustworthiness by managing an organization’s reputation and fostering positive relationships with the media and key stakeholders. Crisis Management In the fast-paced digital world, crises can emerge unexpectedly.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Cision

JANUARY 19, 2017

How does social media and analytics drive your PR strategy? What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. What is your secret to media relations success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

5W PR

OCTOBER 9, 2024

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. It manages a brand’s reputation, shapes public perception, and influences public opinion. This not only extends the content’s reach but also enhances SEO.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Presspage

FEBRUARY 28, 2024

What is crisis comms and why is it important? Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. For any company, a crumbling reputation is one of the main threats of a crisis.

Crisis 78

Crisis Reputation Software Crisis Communications 78

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JUNE 13, 2018

Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response. The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Wadds Inc.

MAY 19, 2024

The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisis management and ethical stewardship.

Report 64

Report Communications Public Affairs Ethics 64

Presspage

NOVEMBER 8, 2024

All this is done to protect the brands reputation and keep operations from coming to a halt. However, crisis comms isnt just about the actual communication part. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their companys reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78