Prowly

JANUARY 29, 2025

If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Remote PR Jobs

OCTOBER 29, 2024

Maybe you helped pull together a campaign that needed ideas from design, copywriting, and analytics teams. Crisis Management Skills Crises can be intense, but that’s when communication and problem-solving skills shine.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets. In the uncertain environment of crisis, responders must understand these three attributes of risk.

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Crisis Management Crisis System Policies 266

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Data Analytics: Converting Information into Action Modern security programs generate massive amounts of data.

Crisis 78

Crisis System Analytics Analysis 78

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

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Crisis Communications Crisis Communications Employee 78

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Analyze the data you’ve collected.

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Analysis Corporate Reputation How To 195

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. Building a Strong Brand Foundation Trust, credibility, and a positive reputation form the bedrock of a successful hospitality brand.

Hotels 88

Hotels Branding Brand Crisis Management 88

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Rather, they complement each other in various ways.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Prowly

JANUARY 29, 2025

Need help with your brand reputation measurements? A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. Fine feathers make fine birds, so take care of your brand reputation. There is no better brand reputation indicators than loyal customers, so monitor the state of it.

Measurement 104

Measurement Branding Brand Analytics 104

Prowly

APRIL 16, 2025

Crisis management: managing negative publicity, criticism, or issues by addressing concerns publicly and transparently. They let businesses and agencies manage brand reputation, stay relevant, and build trust by responding effectively to real-time events, news, and crises.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Onclusive

AUGUST 9, 2021

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370

Training Media Training Crisis Communications Reputation 370

Remote PR Jobs

SEPTEMBER 27, 2024

Monitoring and Analytics Monitoring the performance of your press release is essential to understand its impact and reach. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness.

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Examples How To Product Launch Print 104

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services.

Trends 88

Trends Healthcare Reputation Financial 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets. In the uncertain environment of crisis, responders must understand these three attributes of risk.

Crisis Management 157

Crisis Management Crisis System Policies 157

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

Reputation 105

Reputation Branding Brand Analytics 105

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Loss of reputation is a big risk for any brand. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Prowly

JANUARY 31, 2025

Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. This intel will boost your brand analytics process. Why it matters: Sentiment reveals how your brand is perceived and helps identify potential brand reputation issues.

Analysis 104

Analysis Branding Brand How To 104

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Branding 370

Branding Brand Media Measurement 370

Presspage

FEBRUARY 28, 2024

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.

Crisis 113

Crisis Reputation Software Crisis Communications 113

5W PR

JANUARY 26, 2025

Predictive Analytics and Campaign Optimization Modern AI systems don’t just report on past performance – they predict future trends and outcomes. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

Publicity 78

Publicity System Crisis Management Analysis 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124

NewsWhip

SEPTEMBER 21, 2023

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. Predictive analytics have given us the ability to foresee the trajectory of news stories.

Analytics 88

Analytics Media Crisis Insurance 88

Presspage

JANUARY 21, 2025

It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Press releases are a versatile tool, but theyre not one-size-fits-all.

Writing 78

Writing How To Product Launch Crisis 78

Agility PR Solutions

AUGUST 23, 2018

Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk in the Cyber Age study looked at 125 reputation events […].

Reputation 74

Reputation Social Media Crisis Branding 74

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. Data-Driven Cultural Intelligence Modern PR teams can now leverage data analytics to inform cultural strategy.

Local 78

Local Training Data Consumer 78

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. The key is to have a pre-established and adaptive comms crisis strategy that you can apply to a multitude of scenarios.

Branding 195

Branding Brand How To Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

The formula doesn’t have to be complicated; we have clients who focus on their own website analytics to gauge the power of earned media, while others rely on easily measurable metrics like share of media voice compared to competitors. Nonexistent or outdated crisis communications planning.

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Skype Interviews Crisis Communications Crisis 170

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. The goals for external communication are to build brand awareness, improve and maintain brand reputation, and create better relationships with stakeholders, customers, and the public.

Writing 104

Writing Communications How To Internal 104

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.

Corporate 98

Corporate Reputation Telecommunications Study 98

Melissa Agnes

APRIL 25, 2015

Welcome to episode #046 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. Running time: 50:08. Connect with us!

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Crisis Management Crisis LinkedIn Analytics 100