Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Instagram 147

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Data, storytelling and blogging of grow in importance.

Survey 173

Survey Marketing B2B Study 173

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

This week, I attended IBM’s premier analytics and insights conference, World of Watson. True, I attended as an IBM Futurist and Predictioneer, at the invitation of the Watson Analytics team. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . The data-driven world has significantly reshaped the way the communications industry works.

Measurement 100

Measurement Data Creativity Viral 100

5W PR

JANUARY 31, 2024

Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. This could include blog posts, whitepapers, case studies, and infographics. Continuous Monitoring and Analysis: Use analytics tools to monitor the performance of your PR efforts. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We also offer analytics so that campaign tactics and messaging can be evaluated and, when we see what is most effective, updated if needed.

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

AUGUST 8, 2024

For instance, if your data security firm has published lots of research this year, you could highlight the top findings in a quick-hit video or infographic for social. There are various tools available, such as Google Analytics for web traffic, CRM software for customer insights, and financial software for revenue tracking.

How To 52

How To Data Trends Software 52

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 72

Survey Trends Communications Storytelling 72

Beyond PR

JULY 8, 2016

Having managed both creative and analytical people over the years has taught me a few things. Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. They are gifted contributors to our marketing and PR teams. They can imagine that which isn’t there.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

B2B 115

B2B Marketing Survey Software 115

Sword and the Script

JUNE 4, 2019

And later: “Separately, social media analytics and monitoring platform Talkwalker counted more than 193,000 mentions within 48 hours that cited both Starbucks and ‘Game of Thrones,’ or a variation of the series’ hashtag, on Twitter, in social forums, blogs and news sites.”. Learn more: report registration page ; PR News infographic.

Software 101

Software Reddit Marketing Survey 101

Sword and the Script

DECEMBER 29, 2015

This is an analytical skill that is easily parlayed into one’s professional work. In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. “Content marketing will revolve more around individuals and storytelling components. 23) Analytics and emotions unite.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

OCTOBER 31, 2017

Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). But to fully automate reporting, we recommend experimenting with a Business Analytics platform—namely Databox (pictured below). Marketers are inherently data obsessed (and likely, data inundated).

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. We are the storytellers and content marketing should be our domain. However, you have to know.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Take, for instance, their “How Solid Is Your Offensive Line?”

Case Study 52

Case Study Financial Content Marketing Study 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 31, 2019

A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. If a piece of content is “ snackable ,” it means it’s designed to be engaged with in a single sitting. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. Also, you can improve your analytics skills and deepen your understanding of the platform with their free online courses.

Tools 125

Tools Analytics Software B2C 125