Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack?

Media 370

Media Comparison Software Enterprise 370

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 133

Internal International Groups Employee 133

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics.

Analytics 141

Analytics Google Creativity Publicity 141

Remote PR Jobs

SEPTEMBER 27, 2024

Monitoring and Analytics Monitoring the performance of your press release is essential to understand its impact and reach. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 17, 2025

Regular vulnerability assessments should scan both internal and external-facing assets. Include templates for both internal and external communications, but ensure they can be customized for specific situations. Data Analytics: Converting Information into Action Modern security programs generate massive amounts of data.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

DECEMBER 6, 2019

This year’s program spans several areas related to content strategy, including analytics and performance, user experience design, workflows and stakeholders, content design for AI and bots, editorial assignments and calendars, and hiring and staff management. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. Nowhere else.

Analytics 137

Analytics Google SEO Data 137

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Critical Mention

NOVEMBER 17, 2021

With this agreement, Critical Mention is now the only all-in-one earned media platform with Podchaser’s dataset and a podcast capture network built internally. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Analytics 126

Analytics Radio Television Measurement 126

5W PR

JANUARY 7, 2025

Collaborate with international travel agencies and online booking platforms to reach a wider audience. Provide information and booking options in multiple languages to cater to international visitors. Use data analytics to identify regional trends and preferences. Empower local teams to execute campaigns with a local touch.

Hotels 78

Hotels Local Marketing Engineering 78

Onclusive

MARCH 2, 2021

1 – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain – is the most common cultural roadblock for data-driven PR/Communications. – There are two sides to this lack of trust in a data management process and data analytics solution. Why this roadblock shows up?

Data 312

Data Communications Data-Driven PR Analytics 312

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

Onclusive

AUGUST 10, 2021

There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Mimecast is a great example of strategically using Onclusive’s competitive media monitoring and PR analytics to uncover these types of hidden opportunities for additional coverage.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Dates: June 9-12, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JULY 14, 2020

Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. The software offers wide-reaching analytics about a given media outlet’s reach, including total visits, average visit duration, pages per visit and the percentage of views from each country. SimilarWeb.

Tools 295

Tools Software Survey Meeting 295

Prowly

DECEMBER 17, 2024

Prowly: feature comparison Cision Prowly Media database size 1.4M+ 1M+ Press release creator Yes Yes Newswire Yes No Online newsroom Yes Yes Media monitoring Yes Yes Social media listening Yes Yes Coverage reports Yes Yes Automated follow-up emails No Yes Email analytics Advanced Advanced Pros Over 1.4M What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Prowly

FEBRUARY 20, 2025

Their services include distribution to major news outlets, financial news services, websites, multimedia capabilities, and detailed analytics. Services include press release distribution, media database access, media monitoring, and analytics. They offer various packages to cater to different distribution needs and budgets.

Analytics 104

Analytics SEO Engineering Financial 104

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. Erica has spearheaded successful programs for MediaRadar and Fractal Analytics while maintaining great relationships with clients and media. Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions.

Leadership 227

Leadership B2B Analytics Internal 227

5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. Data-Driven Cultural Intelligence Modern PR teams can now leverage data analytics to inform cultural strategy.

Local 78

Local Training Data Consumer 78

Onclusive

APRIL 27, 2020

Typically, monthly reports serve internal communications measurement and analytics purposes, while quarterly and annual reports are presented to or shared with executives and board members. Showcasing your success using metrics your executives know and love, and building trust in the value of PR over time.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. Their duties include everything about the account post-sale. Some key tasks include product usage, renewal agreement and cross-selling and upselling.

B2B 141

B2B Case Study Study Conference 141

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. The campaign is going well – positive press and analytics that prove people are responding. In media relations, as in so many things, it’s important to take the long view.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

NewsWhip

MARCH 6, 2024

NewsWhip works with an international energy provider to help them monitor live issues, understand the wider landscape, and automate how they support internal stakeholders with reports, digests and alerts. Our clients look to us to be aware of and vet data and analytics providers.

Energy 78

Energy International Internal Company 78

5W PR

MARCH 29, 2025

MGM Resorts International demonstrated this by introducing immersive dining concepts like Hell’s Kitchen at Caesars Palace, which combines celebrity chef appeal with theatrical presentation. Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

APRIL 15, 2020

AMEC (International Association for the Measurement and Evaluation of Communication) created and revised the Barcelona Principles over the past decade to redefine how PR should be measured. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Buzzstream

FEBRUARY 17, 2025

Using Google Analytics, under the Acquisition tab, I can see that about 4% of our traffic has come from Referrals in the past 12 months. Unfortunately, unlike Universal Analytics, you cant see referral traffic at the URL levelonly the domain level.) To measure organic traffic using Google Analytics, goto Engagement>Landing Page.

Digital PR 112

Digital PR Report Google Radio 112