ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To International 104

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 20, 2025

Their services include distribution to major news outlets, financial news services, websites, multimedia capabilities, and detailed analytics. Services include press release distribution, media database access, media monitoring, and analytics. They offer various packages to cater to different distribution needs and budgets.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Cision

OCTOBER 31, 2017

Additionally, website analytics, while valuable for linking earned media to incoming leads, doesn’t explore how a specific news story affected the buying cycle. B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy.

Measurement 222

Measurement System Data Analysis 222

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. Once you’ve relaunched your corporate image, you can evaluate the success of your rebrand by tracking: Web Analytics: Did traffic spike during the brand launch? Social media profiles and content. business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. And I'm not just talking about a glorified spreadsheet - you need something that helps you maintain those relationships and knows who covers what. Trust me, sending your crisis response to the wrong journalist is the last thing you need in damage control.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

Sword and the Script

OCTOBER 5, 2021

In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Is this a rebrand? How did this decision come to pass? PR tech mentions. Content picks.

Software 181

Software Tools Print Technology 181

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. climate.”. “A

Communications 148

Communications Crisis International Internal 148

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities.

Meeting 90

Meeting Print Marketing Local 90

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 128

Technology Publicity Software Print 128

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. How are they spending that budget today? Indeed, the survey says marketing spends 15.9%

Survey 104

Survey B2B Marketing Trade Shows 104

NewsWhip

JULY 9, 2024

One of our partners – America’s largest Digital and Print Publisher Dotdash Meredith – is busy providing quality content to readers seeking a reprieve from the relentless cycle of political news. That’s where NewsWhip comes in, courtesy of our world’s only predictive social analytics platform.

Print 78

Print Analytics Facebook Instagram 78

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority.

Software 149

Software Case Study Advertising Advertising 149

The Proactive Report

NOVEMBER 21, 2023

Personalized news experiences Personalization has emerged as a defining feature of modern news consumption, shaping the way individuals interact with and internalize information. Data and analytics is the most effective method of doing this.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 183

Survey Marketing B2B Study 183

Critical Mention

JULY 1, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality. In an effort to best serve our customers by providing a true all-in-one media intelligence service, we have made significant additions to the Critical Mention platform in recent years.

Print 101

Print Comparison Social Media Media 101

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. The Biggest Benefit – Fulfillment.

International 40

International Internal Conference Energy 40

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or. Efficiency.

Blogging 76

Blogging How To Print Facebook 76

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists. While at Google he worked on products including AdSense, Maps, Gmail, Checkout, and premium analytics products.

Software 124

Software Technology Advertising Advertising 124

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Knowing your audience’s preferences is key.

Engineering 100

Engineering Writing Mobile SEO 100

Critical Mention

JUNE 24, 2017

This addition introduces more than 1,000 television outlets across the US, Canada and the United Kingdom, filtered in real time, with video that can be clipped from a segment of programming and shared internally with colleagues to enhance media awareness. About Zignal Labs. About Critical Mention.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company says integration with Google Analytics is on the product roadmap. They have a couple of hundred international customers already. Croll left open the idea that could change in the future. Truescope product overview.

Tools 165

Tools Media Software Analysis 165

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Alternatively, if you use Google Analytics 4 (GA4) you can create an “event” that is triggered when a visitor arrives at your site via organic search or a known URL. Start with your print placements. Now divide that number into the PR budget for that effort and you have CPMC for your print PR.

How To 52

How To Print Analytics Advertising 52

Critical Mention

AUGUST 29, 2019

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

Television 60

Television Radio Analytics Government 60

Critical Mention

JANUARY 22, 2020

Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Clients also leverage powerful analytics capabilities to help them better understand the impact of their public relations and earned media efforts.

Television 80

Television Radio Analytics YouTube 80

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Critical Mention

JULY 15, 2020

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Media 108

Media Radio Television Engineering 108

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 105

Publicity Media Advertising Advertising 105

Konnect Agency

NOVEMBER 26, 2019

I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency. They also shared information about analytics and the importance of knowing what to post, how often and when to make the biggest impact with their followers.

Fashion 75

Fashion Comparison Instagram Social Media 75

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60