Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

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Technology Automotive Mobile Conference 86

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. – There are two sides to this lack of trust in a data management process and data analytics solution. Why this roadblock shows up?

Data 312

Data Communications Data-Driven PR Analytics 312

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. What’s on the mind of PR professionals these days?

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Conference Internal International Storytelling 109

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. A third circumstance in which predictive analytics often fail is with confounding variables.

Analytics 87

Analytics Engineering Data Reddit 87

PR in High Definition

JULY 28, 2022

This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Elsewhere, the energy industry is also reliant on data.

Analytics 62

Analytics Data Energy Sports 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

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Data-Driven PR Training Tools Data 212

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

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Tools Report Comparison Media 370

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

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Trends Branding Brand Analytics 86

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. SimilarWeb. That’s where SimilarWeb comes in.

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Tools Software Survey Meeting 295

Onclusive

JANUARY 25, 2024

Onclusive Insights ‘ comprehensive analytics helps you benchmark your performance against competitors. Our tool uses the power of AI technology to access and convert large, unstructured datasets into a single source of valuable information. This makes viewing and sharing your data insights with internal stakeholders easier.

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Analysis Media Trends Data 195

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Vice President, Marketing Technology. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Wadds Inc.

SEPTEMBER 29, 2024

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Geopolitics, regulatory uncertainty and reputational risks are top concerns.

Corporate 98

Corporate Reputation Telecommunications Study 98

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

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Strategy Survey Automotive Data 418

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. AMEC Global Summit.

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Conference Marketing Case Study Measurement 329

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

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Measurement Communications Analysis Data 183

The Hoffman Agency

MAY 9, 2022

While I have always been prone toward the creative side of PR, delving into analytical pursuits has expanded my skills and interests. The post Intern-AL Review appeared first on "What's HAppening" Blog. Compiling lists of industry news and client mentions may sound like a mundane task, but I thoroughly enjoy it.

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Internal International Construction Creativity 36

NewsWhip

OCTOBER 9, 2024

We also support the work of NGOs like the WHO, Amnesty International and the EU, and we work directly with over 80 fact checkers and universities around the world, who use our tools to spot viral misinformation and disinformation. For this we’ve developed unique patented technology, and industry leading predictive analytics.

Viral 78

Viral Privacy Ethics Technology 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

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Strategy Media Measurement Product Launch 287

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. Though communicators feel these new technologies will be integral to the profession in the coming decades, many aren’t sure of their role today.

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Study Communications Technology Analytics 129

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19. Hashtag: #PRSAICON.

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Conference Content Marketing Marketing Internal 256

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us. Sales Pitches.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. In Google Analytics, three metrics hint at understanding. After someone does an internal site search, do they leave the page? Vice President, Marketing Technology. Site search usage. How often is site search used?

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Analytics Google Measurement How To 60

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

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Analytics Data Big Data Technology 150

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

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Resources Technology Data Measurement 195

Sword and the Script

APRIL 23, 2024

Successful B2B software companies build martech skills in-house Software companies that outperform peers tend to invest more in marketing technology (martech) and have developed that expertise in-house: “Revenue-leading organizations have more in-house skills and more marketing technology than their low-growth counterparts (see Figures 2 and 3).

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Software B2B Company Marketing 117

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 119

Communications Crisis International Internal 119

Wadds Inc.

MAY 19, 2024

The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes.

Report 64

Report Communications Public Affairs Ethics 64

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Mindful Marketing

JULY 11, 2016

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Which of the reports will you share with clients, and which will be for internal learnings only? How is social engagement driving leads?

Analytics 50

Analytics Measurement Training Software 50

Doctor Spin

OCTOBER 25, 2024

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. technologies. link] Big data and analytics. Long Range Planning.

Financial 52

Financial eBook Journalism Big Data 52

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

NewsWhip

MARCH 15, 2024

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? Can you talk about the role technology has played throughout that journey? Short answer: both!

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Data Social Media Consumer Trends 78

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Additionally, by adopting predictive analytics, global organizations can anticipate and address potential issues before they become full-blown crises.

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Meeting Marketing Print Local 90