Onclusive

AUGUST 9, 2021

Multimedia Development & Visual Storytelling. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Have we missed any PR responsibilities? Comment below to add onto our list.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Some even admit to a secret fear of so-called left-brain skills like data analytics. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Authentic Storytelling Project. A great example is this post on “engagement journalism.” Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Know Your Audience.

Brand 126

Brand Branding Storytelling Analytics 126

Shift Communications

NOVEMBER 21, 2014

In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles , according to statisticians. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it.

Facebook 167

Facebook Real Estate Analytics Report 167

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Big Data 167

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. Additionally, I know many undergraduates who have opted for double majors in communications and business analytics.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 145

Blogging Storytelling Communications Company 145

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. He trusted me to tell his story. And now, that part of his story is gone.” I like telling a good story,” he said.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

PRSay

APRIL 26, 2016

Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. Brand journalism, which allows brands to discover and create their own news content, […]. It’s time to cut the jokes about public relations professionals and math.

Storytelling 60

Storytelling Journalism Analytics Measurement 60

NewsWhip

OCTOBER 10, 2019

If you’d like to monitor holiday trends over time yourself, check out NewsWhip Analytics. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Pinterest 113

Pinterest Trends Comparison Data 113

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

Onclusive

NOVEMBER 8, 2023

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. For this reason, it can make a lot of sense to work with a reputation management partner who can leverage sophisticated AI-powered analytics and other specific tools.

Training 195

Training Media Training Crisis Communications Reputation 195

NewsWhip

OCTOBER 30, 2019

If you’d like to monitor your brand coverage over time, check out NewsWhip Analytics. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

NewsWhip

DECEMBER 19, 2019

If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Katherine Ellis.

Strategy 103

Strategy Trends Storytelling Journalism 103

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Writing 211

Writing Communications Marketing B2B 211

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

NewsWhip

FEBRUARY 19, 2020

If you’d like to better understand how to effectively espouse your brand’s diversity and inclusion values, take a look at NewsWhip Analytics , where you can see over-time trends as far back as 2014. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. And How it can be Learned and Lost.

Survey 107

Survey Marketing B2B Content Marketing 107

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Deirdre: I’m big on Hootsuite for scheduling across platforms and getting good analytics. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.

Storytelling 106

Storytelling Technology Course Privacy 106

NewsWhip

SEPTEMBER 5, 2019

If you’d like access to historical social media data to learn what (or what not ) to do for your next campaign, take a look at NewsWhip Analytics. . Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Web 116

Web Data Trends Brand 116

Communications Conversations

OCTOBER 10, 2019

Yes, video storytelling is at an all-time high in terms of interest. We need to bolster our data mining and analytical skills if we’re to get that coveted “seat at the table.” I know, the survey did say “additional writer” and “brand journalism” were near the top of the list.

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. “Content marketing will revolve more around individuals and storytelling components. 23) Analytics and emotions unite.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

NewsWhip

FEBRUARY 12, 2020

Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. If you’d like to monitor real-time coverage similar to this for yourself, take a look at NewsWhip Spike.

Film 78

Film Fashion Journalism Storytelling 78

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. If a PR agency claims that their connections will help get you in to USA Today, CNN and the Wall Street Journal , that’s great. By Seedepth. Measure results.

Measurement 62

Measurement LinkedIn Meeting Storytelling 62

Sword and the Script

MARCH 3, 2020

The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics,” according to the announcement. The unified analytics give us the ability to show how communications are driving our strategic initiatives, including our digital transformation.”.

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

SEPTEMBER 11, 2019

For example, using NewsWhip Analytics , we can see Gucci’s racism crisis this past February peaked at 1.5 Katherine is a Content Strategist working at the confluence of journalism + marketing. Don’t be a brand that settles comfortably into the silence after a crisis only to be surprised at the next turn of public conversation.

Crisis 87

Crisis How To Crisis Management Analysis 87

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. It works when it is based on research – like monitoring online conversations and tracking success with analytics. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

JANUARY 18, 2018

Today, 70 percent of marketers say they don’t have enough data and analytics (or else don’t know where to find them) to determine how their earned media programs impact financial and business results. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive. Room to Grow.

Media 75

Media Advertising Advertising Measurement 75

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. MAICON is built on the idea that every piece of software marketers use today—ad buying, analytics, automation, content strategy, conversation, email, search, social—can be made more intelligent using AI and machine learning. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97